Core Insights - FreeWheel has become the exclusive ad-serving partner for Lionsgate's portfolio of FAST channels in the U.S. [1] - This partnership allows Lionsgate's premium inventory to be accessible to buyers through the FreeWheel SSP, facilitating both direct and programmatic sales [1] Company Overview - FreeWheel is recognized as a leading global technology platform within the streaming advertising ecosystem [1] - Lionsgate is expanding its portfolio of FAST channels, indicating growth in its advertising capabilities [1] Industry Implications - The partnership enhances the advertising opportunities for premium video publishers by utilizing FreeWheel's platform [1] - The integration of direct and programmatic sales methods through the FreeWheel SSP signifies a trend towards more flexible advertising solutions in the streaming market [1]