Core Insights - BLACK PEARL launched a new campaign as part of its Culture@ storytelling series in collaboration with Getty Images and Canon U.S.A. [1][3] - The campaign focuses on the intersection of fashion, sustainability, and cultural identity, featuring prominent cultural figures and award-winning actors [2][4] - The campaign aims to make sustainable impact more accessible and relatable through photography that highlights cultural expressions [2][5] Campaign Details - The campaign is displayed on The Midtown Financial (MiFi) building in Times Square, New York City, and will run until December 9th [3] - Getty Images captured high-end portraits of the campaign's talent using Canon's advanced imaging technology, with the images distributed exclusively through Getty Images [3][7] - The campaign was designed and produced by BLACK PEARL, with Canon U.S.A. serving as the sponsor [3] Cultural Significance - The initiative celebrates and preserves cultural diversity through sustainable fashion, documenting the stories behind cultural garments [5] - Each portrait in the campaign reflects the heritage and creative identity of the featured individuals, showcasing diverse backgrounds and narratives [6] - The campaign emphasizes that sustainability encompasses not just materials but also people, identity, and belonging [4][5] Partnerships and Support - Getty Images' involvement brings 30 years of photographic expertise to the campaign, enhancing its storytelling on a global scale [7] - Canon U.S.A. supports the initiative by providing cutting-edge imaging technology, reinforcing the importance of cultural identity and creative expression [7]