Core Viewpoint - Safety Shot, Inc. has appointed Markita L. Russell as the new Chief Financial Officer, bringing over 30 years of financial and accounting experience to the role, which is expected to support the company's growth and strategic initiatives [1][4]. Company Overview - Safety Shot, Inc. is a wellness and dietary supplement company known for its product Sure Shot, which is designed to lower blood alcohol content while enhancing clarity, energy, and mood [5]. - The company is expanding its business-to-business sales of Sure Shot to various distributors, retailers, restaurants, and bars throughout 2025 [5]. Leadership Background - Markita L. Russell has been with Safety Shot since August 2021 as the Controller and has a strong background in managing financial operations across diverse industries, including beverage, law, technology, and real estate [2][3]. - Notably, she played a key role in growing a marine industry company from $7 million in gross revenue in 2012 to $56.8 million by the end of 2020, showcasing her capability in managing significant growth [3]. Strategic Importance - The CEO of Safety Shot, Jarrett Boon, expressed confidence in Russell's financial acumen and her experience in the beverage industry, which will be crucial for the company's expansion and integration of new strategic initiatives [4]. - Russell emphasized her commitment to fortifying the company's financial operations and driving long-term shareholder value during this pivotal time for Safety Shot [4].

Core Insights - Yerbaé Brands Corp. has successfully completed a business combination with Safety Shot, Inc., where Safety Shot acquired all outstanding shares of Yerbaé [1][2] - The transaction was executed through a court-approved plan of arrangement, resulting in Safety Shot shareholders owning approximately 81.64% of the combined company, while former Yerbaé shareholders own about 18.36% [2][3] Transaction Overview - Under the arrangement agreement dated January 7, 2025, Safety Shot acquired all Yerbaé shares, with each Yerbaé shareholder receiving 0.2918 of a Safety Shot share for each Yerbaé share held [3] - The total number of Safety Shot shares issued in the transaction was 19,881,948 [2] - Yerbaé shares will be delisted from the TSX Venture Exchange and OTCQX effective June 30, 2025 [3] Shareholder Information - Yerbaé shareholders with physical share certificates must submit a Letter of Transmittal to receive their Safety Shot shares [4] - For shareholders holding shares in book-entry form or brokerage accounts, the exchange of shares is automatic [5] Company Profiles - Safety Shot, Inc. specializes in wellness and dietary supplements, notably developing Sure Shot, a patented product that lowers blood alcohol content while enhancing clarity and energy [6] - Yerbaé Brands Corp. produces plant-based energy beverages that are zero calorie, zero sugar, and cater to various dietary preferences, aiming to disrupt the energy beverage market [7] Advisory Information - Maxim Group LLC acted as the exclusive financial advisor to Safety Shot during the merger [8] - Legal counsel for Yerbaé was provided by Cozen O'Connor LLP, while Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C. served as legal counsel for Safety Shot [9]

Acquisition Update - Safety Shot, Inc. has announced an update regarding the acquisition of Yerbaé Brands Corp., with the closing expected to finalize next week after stockholder approval on June 12, 2025 [1][2] - The delay in closing is attributed to the need for final administrative steps and scheduling adjustments following a shortened holiday week [2] Company Profiles - Safety Shot, Inc. is a wellness and dietary supplement company known for its patented product, Sure Shot, which lowers blood alcohol content while enhancing clarity, energy, and mood [4] - Sure Shot is available for purchase online and the company plans to expand its business-to-business sales throughout 2025 [4] - Yerbaé Brands Corp. is a plant-based functional beverage company that offers zero-sugar, zero-calorie energy drinks, appealing to health-conscious consumers [5]