Key Points The famous $1.50 hot dog combo symbolizes the chain’s low-price strategy to drive traffic. Costco's Kirkland Signature private label gives it cost control and product differentiation. Recurring membership fees are Costco’s profit engine. 10 stocks we like better than Costco Wholesale › Warehouse retailer Costco (NASDAQ: COST) is famous for low prices on bulk products. It doesn't get much cheaper (or bulkier) than the $1.50 hot dog combo, a quarter-pounder plus drink. That's enough bang ...

Core Insights - Costco Wholesale is evolving its membership rules and policies, introducing new perks for its highest tier cardholders to enhance customer loyalty and drive sales growth [1][3] Membership Fee Changes - Costco has announced its first annual membership fee increase in seven years, effective September 1, 2024, raising Gold Star and Business members' fees from $60 to $65 and Executive members' fees from $120 to $130 [5][6] - Executive cardholders will also see an increase in their annual cash back eligibility from $1,000 to $1,250, which is expected to enhance the value proposition for these members [6] Store Access Policies - Starting in August 2024, Costco will require members to scan their membership card or QR code at store entrances to limit access to paying members only [9][10] - Non-members will no longer be able to purchase food court items, including popular offerings like the $1.50 hot dog combo, reinforcing the exclusivity of membership benefits [12] Exclusive Shopping Perks - Costco has introduced exclusive early morning shopping hours for Executive cardholders, allowing them to shop from 9 a.m. to 10 a.m. on weekdays and Sundays, and from 9 a.m. to 9:30 a.m. on Saturdays [14][15] - Approximately 47% of Costco's 79.6 million paying members are Executive tier, contributing to 73.1% of net sales during the fiscal third quarter, highlighting the importance of this segment for the company's revenue [16] - The introduction of exclusive shopping hours aims to encourage Gold Star and Business members to upgrade to Executive membership, thereby increasing overall membership revenue [17][18]