Core Insights - The construction of the highway in Qingtian, Zhejiang has significantly transformed the local Yangmei industry, enabling faster transportation and access to broader markets [1][4] - The introduction of cold chain logistics has allowed for the delivery of freshly picked Yangmei to major cities within 24 hours, enhancing its marketability and value [2][3] Transportation Impact - The completion of the Jinliwen Expressway in 2005 reduced travel time from Qingtian to major cities, facilitating quicker access to markets and improving the overall logistics for Yangmei distribution [1] - The "Four-hour Traffic Circle" in Zhejiang has redefined the transportation landscape, allowing for efficient movement of agricultural products [1] Economic Growth - The income of Yangmei farmers has increased dramatically, with average annual earnings rising from approximately 20,000 yuan to over 300,000 yuan due to improved logistics and market access [2][4] - The establishment of a "Yangmei Festival" in local towns has attracted significant tourism and increased sales, further boosting the local economy [2] Quality and Branding - The quality of Yangmei has improved as farmers can now wait for the fruit to fully ripen before harvesting, resulting in a higher average sugar content [3] - The "Qingtian Yangmei" brand has gained recognition, with 15 certified green food bases and a geographical indication that enhances its market position [3] Tourism and Community Engagement - The local government and transportation authorities have enhanced services for tourists, improving the overall experience and promoting local agricultural products [3][4] - The synergy between transportation improvements and tourism initiatives has created a vibrant local economy centered around Yangmei cultivation and sales [3]