Core Viewpoint - The 2025 Beijing-Hangzhou Dialogue on the Grand Canal Culture officially launched the "Global Communication Activities of the Grand Canal IP Family," introducing three innovative outcomes: the Grand Canal mascot IP "Hexi," the Grand Canal trendy toy IP "Shuiyun'er," and the "Cultural Heritage Atlas of the Grand Canal of China" [1][9]. Group 1: Innovative IP Developments - The Grand Canal mascot IP "Hexi," designed by Han Meilin's team, symbolizes the protective spirit of the waterway and conveys a wish for prosperity and abundance [3]. - The trendy toy IP "Shuiyun'er," developed by Pop Mart International Group, features a collection of cultural dissemination characters designed in a cute, national style to promote Chinese stories [5]. Group 2: Cultural Promotion and Activities - The "Cultural Heritage Atlas of the Grand Canal of China," published by China News Service, highlights 52 museums across 36 cities in 8 provinces along the canal, providing practical guides and recommendations for visitors [5]. - The 2025 Beijing-Hangzhou Dialogue, themed "Sailing Together, Canal Connectivity," aims to enhance the cultural bond between Beijing and Hangzhou, showcasing the significance of the Grand Canal as a cultural and civilizational connector [9]. - Various activities, including cultural exhibitions, performances, and high-end dialogues, are organized to promote the charm of the Grand Canal and its cultural heritage [9].