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《三谋》(《三国:谋定天下》)
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B站CEO陈睿:游戏储备充足,一款三国IP休闲类游戏将上线
Guo Ji Jin Rong Bao· 2025-08-21 14:48
Group 1 - The core viewpoint of the article highlights Bilibili's (B站) strong game pipeline, with 4-5 games awaiting approval, including a casual game based on a Three Kingdoms IP set to launch soon [1] - Bilibili's CEO, Chen Rui, emphasized the company's strategy of targeting younger users in the gaming sector, indicating a focus on understanding and catering to the preferences of young players [1] - The performance of the game "Three Kingdoms: Strategize the World" (《三谋》) has been impressive, achieving a record high in daily active users on its one-year anniversary, and demonstrating a sustainable long-term operational model [1] Group 2 - The company expects "Three Kingdoms: Strategize the World" to enter a long-term operational phase, projecting at least five years of stable revenue contribution [1] - The seasonal system is identified as a key gameplay feature, with plans to enhance content and operations for each season while balancing fun and fairness [1] - Bilibili plans to launch a traditional Chinese version of "Three Kingdoms: Strategize the World" by the end of the year for users in Hong Kong, Macau, and Taiwan, with an overseas version targeting Japan and South Korea expected early next year [1]