Core Insights - The tourism market is experiencing significant growth ahead of the May Day holiday, with a 28% year-on-year increase in flight bookings from Shenzhen and a remarkable 187% increase in inbound travel orders [1][2] - The report identifies three main trends in tourism consumption: long-distance travel surge, cross-border travel increase, and a rise in popularity of county-level destinations [1] - Traditional popular cities like Beijing, Shanghai, and Guangzhou continue to lead domestic travel, while emerging cities such as Taiyuan and Foshan are seeing rapid growth in hotel demand [1][2] Supply and Demand Dynamics - Small city destinations are upgrading their offerings through "micro-vacation complexes and intangible cultural heritage activation," while consumers are reshaping their travel decisions based on "off-peak travel and deep experiences" [2] - The trend of tourism downscaling is more pronounced in lower-tier cities, with a 25% increase in tourism heat compared to 11% in higher-tier cities [2] - High-star hotel consumption in smaller cities is surpassing that of larger cities, indicating a shift in consumer spending behavior [2] Inbound Tourism Growth - Inbound tourism is experiencing explosive growth, driven by viral marketing from social media influencers and recent policy changes such as immediate tax refunds for overseas shoppers [2] - The report indicates a 173% year-on-year increase in inbound travel orders for the May Day holiday, with top destinations including Shanghai, Beijing, and Guangzhou [2] - Key source countries for inbound tourism include South Korea, Japan, and the United States, reflecting a diverse international interest [2]