《国家宝藏 你好历史》

Search documents
云姨夜话|“耳朵经济”迎新“声”,腾讯音乐喜马拉雅走到这一步
Qi Lu Wan Bao· 2025-06-11 08:44
Group 1 - Tencent Music plans to acquire 100% of Himalaya's shares, marking a significant move in the online audio industry as Himalaya has struggled to go public despite multiple attempts [2][3] - The online audio market in China is projected to reach a scale of 123.6 billion yuan by 2027, with a compound annual growth rate of 19.3% [2] - Himalaya's revenue sources include subscriptions, advertising, and live broadcasts, with subscription revenue being the mainstay of its business [3] Group 2 - Himalaya has undergone several rounds of financing, with notable investors including Tencent and Xiaomi, but has faced challenges in its pursuit of an IPO [3] - The company has reduced its workforce by 39% from 2021 to 2023, indicating operational challenges [3] - The podcasting trend is gaining traction in the financial sector, with over 20 public funds launching dedicated podcast channels to engage audiences [4]