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民企“探路者” 扬帆正当时|稻草熊:从精品剧集跨向主题乐园
Jiang Nan Shi Bao· 2025-03-25 15:35
Group 1 - The core viewpoint of the article highlights the strategic expansion of Jiangsu Straw Bear Film and Television Co., Ltd. into theme parks, with the opening of the Yangzhou Park project in collaboration with iQIYI, set to open in the third quarter of this year [1][2] - The company aims to create a vibrant theme park that continuously attracts visitors through content updates, leveraging its extensive portfolio of well-known intellectual properties (IPs) [1][2] - Since its establishment 10 years ago, the company has evolved from a small film studio to a significant player in the industry, driven by an innovative platform-based business model that supports creators by assuming commercial risks [1][2] Group 2 - The company has produced 8 to 10 television dramas or web series annually, thanks to its platform model that attracts talented creators and enhances production capacity [1] - The recent success of the series "Bleach" marks a significant milestone for iQIYI's "Mist Theater," with several high-profile productions scheduled for release in the first half of the year [2] - The choice of Yangzhou as the location for the theme park is strategic, given its rich historical background and significant tourism appeal, with over 100 million annual visitors despite a resident population of only 4 million [2]