"了不起的甲骨文"是河南日报社自主打造的重点IP。一年多来，报社通过纸媒和新媒体各种平台推出甲 骨文相关报道，主题策划海内外阅读量累计超80亿次，刊发数十个整版报道，开设《诗话甲骨文》《甲 骨文百人谈》等栏目，全方位、多角度解析甲骨文的历史脉络，引领受众感受甲骨文的历史回响；推出 《对话"数智人"妇好》《了不起的甲骨文·王子的荣耀》等数字作品，用"数智人"对话、动态叙事等手 法激活甲骨文生命力。 7月11日—22日，XR沉浸式大电影《了不起的甲骨文·王子的荣耀》在香港中央图书馆首映，获得巨大 成功，受到广大青少年的喜爱和追捧。影片通过虚拟现实技术还原3000多年前的大邑商，观众佩戴头显 设备，在玄鸟的引导下，与商代"小王子"孝己并肩同游，泛舟洹水之上，行走宫殿宗庙，欣赏铜器制 作，亲历甲骨占卜，远眺金戈铁马，在游历中领略商朝气象，在解谜中感悟甲骨神奇。 同日，"了不起的甲骨文——'学习强国'文博基地探索发现之旅"启幕，恰逢中国文字博物馆"学习强 国"文博基地揭牌一周年。一年来，该基地持续搭建文字文化学习平台，把"学习强国"的传播优势、技 术优势与中国文字博物馆的优质资源与社教功能相结合，线下共建文博基地，线上 ...

Core Viewpoint - The Chinese government is focused on promoting cultural prosperity and aims to transform the Yin Ruins (Oracle Bone Script) site into a new cultural landmark of Chinese civilization, revitalizing ancient cultural treasures in the modern era [2][3]. Group 1: Cultural Significance and Development - The Yin Ruins are recognized as the top archaeological discovery in 20th century China and are a UNESCO World Heritage site, with Oracle Bone Script included in the World Memory Register in 2017 [3]. - Experts emphasize the importance of positioning the Yin Ruins and Oracle Bone Script as cultural symbols for the city of Anyang, similar to how other cities promote their historical cultures [3][9]. - The development of the Yin Ruins as a cultural landmark is crucial for establishing a system of Chinese civilization identifiers, meeting the needs for social education and high-quality development [3][9]. Group 2: Research and Utilization of Oracle Bone Script - Approximately two-thirds of Oracle Bone Script remains undeciphered, indicating a significant gap in research and utilization that needs to be addressed [6]. - Recommendations include leveraging modern technology and interdisciplinary collaboration to enhance research efforts, establishing high-level research platforms, and promoting international interest in Oracle Bone studies [6][11]. - A digital construction project for Oracle Bone Script is proposed to facilitate high-quality digital collection and public engagement, showcasing the charm of ancient Chinese writing [11][12]. Group 3: Promotion and Public Engagement - Initiatives to promote the cultural significance of Oracle Bone Script include launching special publications and utilizing AI technology for creative products, aiming to enhance public awareness and engagement [7][8]. - The establishment of cultural IPs related to Oracle Bone Script is seen as a way to deepen cultural outreach and create new digital experiences [7][8]. - The Anyang region is witnessing an increase in domestic and international tourism, with growing recognition of the importance of visiting the Yin Ruins and understanding Oracle Bone Script [8]. Group 4: Educational Integration and Community Involvement - There is a strong emphasis on integrating Oracle Bone Script into educational curricula at various levels to enhance cultural literacy among youth [12][13]. - Suggestions include creating accessible educational materials and promoting cultural products that feature Oracle Bone Script to engage the general public [12][13]. - Utilizing new technologies, such as the metaverse, to create immersive experiences centered around Oracle Bone Script and Yin Shang culture is proposed to attract younger audiences [13].