Core Viewpoint - Sony has relocated its children's science education facility, originally opened in 2000, and has fully updated its exhibition content to enhance brand penetration in the Chinese market [1][3]. Group 1 - The new facility, named "Sony Explora Science," is located in Beijing and utilizes Sony's proprietary technologies and intellectual properties (IP) to create interactive experience zones [1][3]. - The facility is designed to attract a wide age range, including children and young people, featuring over 40 interactive experience areas [3]. - The previous version of the facility has received over 3.7 million visitors since its inception [5]. Group 2 - One of the highlights includes a photography area equipped with 36 cameras that can generate a virtual avatar of visitors within approximately 3 minutes, allowing them to engage in combat games with their avatars [5][6]. - Additional experiences include using characters from Sony's animated production "Dinosaur Days" and a technical area for creating animations through frame-by-frame photography [5].