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50条精品线路、30个网红打卡地 河南喊你暑期来遛娃
Jing Ji Guan Cha Bao· 2025-06-21 02:14
Core Viewpoint - The article highlights the efforts of Henan Province to enhance its cultural tourism by promoting historical and cultural resources, launching various themed activities, and introducing new tourist attractions to attract visitors during the summer season [2][8]. Group 1: Cultural and Tourism Development - Henan has leveraged its historical and cultural resources to create a unique cultural tourism brand, focusing on themes like "Let cultural relics come alive" and "Let culture become trendy" [2]. - The province has launched a series of promotional activities, including a large-scale live-streaming program showcasing significant archaeological sites, which garnered nearly 200 million views [3]. - The "Walking Henan, Understanding China's River" campaign has highlighted the ecological protection and high-quality development of the Yellow River, achieving over 560 million views [3]. Group 2: Themed Tourism Products - Henan has developed a diverse range of seasonal tourism products, including activities centered around folk customs, markets, and lantern festivals during the spring, and summer activities focused on leisure, music, and wellness [5][6]. - The province has introduced nearly 100 themed tourism routes and over 500 unique events throughout the year [6]. Group 3: Visitor Attraction Strategies - The "Bring Visitors to Henan" initiative has successfully attracted tourists, with a record of over 1 billion visitors and tourism revenue exceeding 1 trillion yuan in 2024 [7]. - From January to May this year, Henan welcomed 539 million visitors, generating 516.57 billion yuan in tourism revenue, marking increases of 4.5% and 4.9% respectively compared to the previous year [7]. Group 4: Summer Activities and Attractions - For the summer season, Henan will launch 50 premium tourism routes and 30 new "Instagram-worthy" spots, along with over 200 unique events across various cities and attractions [8]. - The province is focusing on enhancing night-time tourism experiences, extending the operating hours of popular attractions, and hosting various themed events to boost summer tourism [9].