Core Perspective - The documentary "The Name of Clay" produced by Bilibili and Jiangsu Taodu Industrial Development Group aims to redefine the perception of purple clay teapots, showcasing the connection between tradition and modernity through the lens of purple clay culture [1][6]. Group 1: Inheritance of Craftsmanship - The documentary focuses on the essence of purple clay culture, detailing the meticulous process from raw material selection to the design and crafting of teapots, emphasizing the dedication of artisans [3]. - Influenced by Master Gu Jingzhou's philosophy, generations of purple clay artisans uphold the spirit of craftsmanship, ensuring the transmission of this ancient skill [3]. - Various artisans are highlighted, such as Xiao Li, who runs a family tool shop, and Wu Laoshi, who teaches apprentices, showcasing the evolution and innovation within the purple clay industry [3]. Group 2: Cultural Lifestyle - "The Name of Clay" also explores the "ceramic lifestyle" of Ding Shu Town, where purple clay represents not just an object but a way of life, embodying people's aspirations for a better life [4]. - Daily life scenes, such as Master Hua's work routine and the collaboration between siblings Wu Dongjin and Wu Dongyuan, illustrate the deep connection between purple clay culture and the community [4]. Group 3: Innovation and Integration - The documentary highlights the innovation within purple clay culture, featuring artisans like Lao Zhu, who innovates on traditional designs, and young artists experimenting with new materials [5]. - The younger generation of artisans is infusing new energy into the ancient craft, with initiatives like the "Little Pig Series" toys and the integration of local aesthetics into purple clay [5]. Group 4: International Perspective - The documentary expands its view to the international stage, showcasing the global influence of purple clay culture through personal stories and cultural exchange activities [6]. - Characters like Lao Zhou and Lao Fan illustrate the international outreach of purple clay culture, promoting its unique charm and facilitating global understanding [6].