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《灿烂的她》
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探索电影惠民新途径,中影携《万里归途》《灿烂的她》走进兴化国蟹市场
Yang Zi Wan Bao Wang· 2025-09-23 07:49
Core Viewpoint - The collaboration between China Film and JD Logistics has successfully created a unique cultural service model through customized film screenings, enhancing community engagement and emotional resonance among specific target groups such as crab merchants and farmers [1][5][9]. Group 1: Event Overview - The recent film screening event at Jiangsu Xinghua National Crab Market is the second collaboration following a successful initial event at Suzhou Yangcheng Lake [1][5]. - The films screened include "The Long Way Home" and "Her Brilliant Life," chosen for their emotional themes that resonate with the audience [5][7]. Group 2: Audience Engagement - Attendees, including crab merchants, expressed enjoyment and relaxation during the event, highlighting the dual purpose of work and leisure [3][5]. - The emotional narratives of the films, particularly themes of family reunion and female resilience, struck a chord with the audience, fostering a sense of community and shared experience [5][7]. Group 3: Cultural Impact - The innovative screening model not only provides entertainment but also enriches public cultural services, demonstrating a commitment to serving the community [9]. - China Film aims to continue exploring diverse life scenarios for film content, reinforcing its role in cultural service and social value [9].