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“广电21条”松绑集数、古装剧等限制,影视股批量涨停
Mei Ri Jing Ji Xin Wen· 2025-08-18 22:30
8月18日,影视板块迎来久违的大爆发:华智数媒(300426.SZ)、华策影视(300133.SZ)、慈文传媒(002343.SZ)、吉视传媒(601929.SH)、欢瑞世 纪(000892.SZ)等多股涨停。影视股狂飙与上周末广为流传的一份名为"(广电)总局新印关于电视剧创作的若干举措(21条)"(以下简称广电21条) 的内容密切相关。 《每日经济新闻》记者多方采访并独家获悉,相关消息属实,且8月18日广电总局专门召开了两个小时的视频会,解读具体内容。"所有地方(广电)局和 代表企业都参加了。"一位参加了此次会议的影视公司负责人告诉记者。会议内容包含打破40集上限、放开季播剧间隔限制、松绑古装剧播出比例等,每 一条都精准切中行业痛点。 图片来源:网络 多位影视行业人士均向记者直言,在经历平台收紧采购、集数限制加码、资本撤离等多重打击后,电视剧行业早已陷入"短剧挤压长剧生存空间""产量与 观众双流失"的困局。对于广电21条,他们直呼"政策的'及时雨'来了"。 那么,哪些公司会率先获得红利?广电21条又将对内容创作、平台排播、资本布局等产生怎样的影响?记者采访得知,相关举措的意见征集在业内早已展 开,伴随上周传 ...
“广电21条”:破40集上限、松绑古装剧!影视股批量涨停,长剧要“翻身”了,“我们在加速开机”
Mei Ri Jing Ji Xin Wen· 2025-08-18 17:25
Core Viewpoint - The recent surge in the film and television sector is closely linked to the "21 Measures" issued by the National Radio and Television Administration (NRTA), which aims to revitalize the industry by addressing key pain points such as the 40-episode limit and restrictions on seasonal dramas [1][4][10]. Group 1: Industry Impact - The NRTA's "21 Measures" include lifting the 40-episode cap, removing the one-year interval requirement for seasonal dramas, and relaxing the broadcast ratio for historical dramas, which are expected to significantly benefit the industry [1][10]. - The film and television industry has faced multiple challenges, including tightened procurement by platforms and a decline in production, leading to a situation where short dramas are squeezing the space for long dramas [4][8]. - The measures are seen as a "timely rain" for the industry, with many production companies accelerating their project preparations in response to the positive news [4][12]. Group 2: Market Response - On August 18, the cultural media index rose by 3.11%, with a net inflow of over 10.2 billion yuan into the film and television sector, indicating strong market confidence following the announcement [5][8]. - Major stocks in the sector, including Huazhi Shumedia (300426.SZ) and Huace Film & TV (300133.SZ), experienced significant gains, with several stocks hitting the daily limit [5][8]. - The NRTA's measures are expected to stimulate both supply and demand sides of the market, enhancing creative space and consumer choice [8][12]. Group 3: Future Prospects - The adjustments in policy are anticipated to lead to a resurgence in long dramas, particularly benefiting companies focused on high-quality IP development [9][12]. - The industry has seen a significant decline in production, with the number of dramas receiving distribution licenses dropping from 429 in 2014 to just 115 in 2024, a decrease of 73% [8][13]. - The measures are expected to attract capital back into the long drama sector, which has been overshadowed by the rise of short dramas, thus potentially reversing the current downward trend in production [12][13].