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长城汽车启动“35+计划”:雇主品牌催生消费者情感共鸣
Mei Ri Jing Ji Xin Wen· 2025-07-13 02:55
点评:根据国际通用的分级标准,智驾可分为L1至L5五个级别,其中L4可简单理解为在特定条件下, 驾驶员可"脱手脱眼脱脑"。比亚迪此次实现媲美L4级智能泊车,是智能驾驶细分场景的重要突破,显示 其技术跻身全球前列。同时,其安全兜底承诺也可增强用户信任。 职场中,35岁常成隐形分水岭。7月8日,长城汽车(601633)(SH601633)董事长魏建军在个人微博发布 视频《年方35》。公司同步开启"长城汽车35+专场招聘会",面向全球35岁以上人才开启专场招聘。 长城汽车此举巧妙地将雇主品牌与产品品牌和公司品牌捆绑:借"35岁"话题引发社会共鸣的同时,以企 业自身35年发展史类比人才成长曲线,将"不甘躺平"的品牌精神植入消费者心智。 一方面,企业面向全球35岁以上人才开启专场招聘,能为专业团队注入经验型人才。另一方面,当企业 姿态与公众对职场公平的期待同频,便易催生"情感共鸣",消费者更愿为理解自身价值的品牌投票。 当然,品牌承诺不能流于口号,比如岗位虚设或晋升通道阻滞。人们希望专场招聘不会沦为营销符号, 希望品牌关于35岁的种种宣言可以兑现和验证。毕竟,公众对企业的期待,从来不止于口号的热度,更 在于行动持续性的 ...
广州太古汇携手迪士尼经典IP米奇“来袭” 激活暑期年轻群体消费热情
Guang Zhou Ri Bao· 2025-07-12 12:54
Core Idea - The event "'奇'实很简单" launched in Guangzhou aims to create an immersive experience for consumers, particularly targeting the younger demographic through various themed activities and social interactions [1][3]. Group 1: Event Overview - The event features a giant "Mickey City" at Taikoo Hui, where Mickey and friends engage with consumers, marking the beginning of a summer adventure [1]. - Activities include a pop-up store, sports carnival, and diverse community events designed to express fashion attitudes and share lifestyle passions [1]. - The event is a collaboration between Swire Properties and Disney China, transforming the commercial space into a vibrant environment filled with Mickey-themed experiences [1]. Group 2: Thematic Experiences - The "Mickey Fashion District" allows consumers to enjoy leisurely activities like afternoon tea with Minnie and floral arrangements in a whimsical setting [2]. - The "Mickey Living Room" showcases trendy home decor, while the "Mickey Sports Garden" promotes a lifestyle that embraces nature and physical well-being [1][2]. Group 3: Engagement and Strategy - The event emphasizes a "scene-based + social" approach, creating a social space for young people to inspire creativity and interaction [3]. - An innovative "Z Coins" interactive mechanism is introduced to enhance engagement and stimulate consumer enthusiasm [3]. - Taikoo Hui aims to continuously embrace and rejuvenate its brand strategy to attract the young consumer demographic and foster a vibrant social scene in Guangzhou [3].
7月12日电,狮门影业直线拉升涨超8.5%后触发停牌。
news flash· 2025-07-11 19:56
智通财经7月12日电,狮门影业直线拉升涨超8.5%后触发停牌。有消息称传奇影业正考虑收购狮门影 业。 ...
粒粒橙精品短剧《大妈的世界3》定档7月12日
Xin Hua Wang· 2025-07-11 13:18
原标题:粒粒橙精品短剧《大妈的世界3》定档7月12日 《大妈的世界3》以退休大妈王于田重返职场为切入点,不仅关注银发人群的价值需求,也在王于 田与同事们相互协作的过程中,呈现年轻群体独立、向上的风貌;通过轻松幽默的故事,搭建起代际沟 通的桥梁。过来人的智慧与经验,成了智斗工作乱象的妙招,年轻人的真诚与勇敢也让王于田有了不少 收获。 近日,由滴滴旗下粒粒橙传媒出品的精品短剧《大妈的世界3:大妈闯职场》(以下简称《大妈的 世界3》)发布定档海报及预告,宣布将于7月12日起在腾讯视频全网独播。目前,该剧已成功入选国家 广电总局"跟着微短剧去旅行"第六批推荐名录。 值得一提的是,粒粒橙传媒作为《大妈的世界》系列作品的出品方,始终坚持打造精品化内容,在 《大妈的世界3》创作过程中也助力实现诸多维度的创新,不仅演员阵容首次融入脱口秀演员,为了精 准呈现都市职场氛围,取景于上海,传递了上海开放包容、奋斗向上的城市精神。未来,粒粒橙也将推 出更多诸如《大妈的世界》《做梦吧!晶晶》《亲爱的乘客,你好》等反映社会风貌与时代特点的精品 短剧,用优质内容为行业增添活力,为观众送去更多欢笑。 《大妈的世界》系列作品先后以硬核退休生活、 ...
香港证监会:中国星集团(00326)股权高度集中 近四个月股价涨幅逾543%
智通财经网· 2025-07-11 09:17
Core Viewpoint - The Hong Kong Securities and Futures Commission has investigated the shareholding distribution of China Star Group, revealing a highly concentrated ownership structure with significant implications for stock price volatility [1][3]. Shareholding Structure - As of June 27, 2025, 19 shareholders and related parties collectively hold 578,865,000 shares, representing 23.83% of the company's issued share capital [1][3]. - The chairman and vice-chairman hold 1,640,375,595 shares, accounting for 67.54% of the issued share capital, leading to a total of 91.37% of shares held by these major stakeholders [1][3]. - Only 209,665,556 shares, or 8.63% of the issued share capital, are held by other shareholders [1][3]. Stock Price Movement - Between March 18, 2025, and June 27, 2025, the closing price of the company's shares increased by 215% from HKD 0.53 to HKD 1.67 [2][3]. - On July 10, 2025, the stock price closed at HKD 3.41, representing a 543.4% increase compared to the closing price of HKD 0.53 on March 18, 2025 [2][3]. Company Overview - China Star Group, founded by Mr. Charles Heung, is a publicly listed entity that holds exclusive global distribution rights for films and television series produced by its subsidiaries [4]. - The company is recognized as a major supplier of audiovisual products in Hong Kong, establishing a prominent position in the global Chinese film production and distribution industry [4].
ST明诚: 公司2025年半年度业绩预告
Zheng Quan Zhi Xing· 2025-07-11 09:15
证券代码:600136 证券简称:ST 明诚 公告编号:临 2025-038 号 武汉明诚文化体育集团股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大 遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 重要提示: ? 武汉明诚文化体育集团股份有限公司(以下简称"公司")本次业绩预告 适用如下情形:净利润实现扭亏为盈。 ? 2025 年半年度,公司预计实现归属于上市公司股东的净利润为 90.00 万 元至 135.00 万元;归属于上市公司股东的扣除非经常性损益后的净利润为 -350.00 万元至-175.00 万元。 一、本期业绩预告情况 (一)业绩预告期间 (二)业绩预告情况 净利润为 90.00 万元至 135.00 万元,与上年同期相比,将实现扭亏为盈。 利润为-350.00 万元至-175.00 万元。 万元至 30,000.00 万元,同比增长 398.61%至 647.92%。其中影视传媒板块,公 司影视剧业务累计上线作品 5 部、新增签约项目 2 个,演艺传媒业务新增合作剧 目 9 部;智慧空间板块,空间装饰业务中标项目 13 个,空间服务业务中标项 ...
完美世界入选“2025高品质消费品牌TOP100”榜单 并获“年度十大消费科技创新品牌”奖
Zhong Guo Jing Ji Wang· 2025-07-11 07:25
7月10日,南方都市报联合广东连锁经营协会发布"2025高品质消费品牌TOP100"榜单,完美世界 (002624)股份有限公司成功入选,并荣获"年度十大消费科技创新品牌"奖项,凸显其在高品质兴趣消 费领域的引领作用。 另一方面,数字文化也激发了非遗与文旅消费活力。完美世界以丰富的数字文化为载体,推动非遗与文 旅消费融合,有效推进了数实融合高质量发展。 完美世界游戏积极探索"游戏+文旅"跨界合作, 用数字技术激活地方文化资源,推动文旅产业数字化和创 新发展。《诛仙》手游与江西上饶望仙谷景区合作,将"现实中的仙侠世界"景区实景植入游戏,让玩家 感受到国风仙侠大世界的魅力;《梦幻新诛仙》手游近期联动京绣、潍坊风筝、张家彩窑等非遗项目, 为传统文化瑰宝赋予新生。 数字经济时代,数字内容产品已成为大众文化精神生活的重要部分。以数字游戏、电子竞技、影视作品 为代表的数字文化产品正成为新的"消费引擎",并广泛赋能地方文旅、城市发展等各领域,数字内容正 在助力消费新发展。 影视IP与文旅融合成为产业发展新方向。此前,完美世界影视出品的《追光的日子》带动广东惠州文旅 消费约18亿元,拍摄场景成为热门旅游目的地;微短剧《大过年 ...
捷成股份20250710
2025-07-11 01:05
捷成股份 20250710 摘要 捷成股份二季度业绩受益于春节档影片上线,但《哪吒》延期上映或将 提升三季度业绩,上半年整体业绩稳中有升,下半年暑期档排片良好, 预计对全年业绩有较好支撑,公司已锁定大部分暑期档影片的互联网版 权。 公司调整 AI 技术应用策略,从 ToC 端转向 ToB 端,重点拓展影视内容 二创、vlog 及新闻剪辑等,并积极与广电客户合作,提供内容生产工具, 目标是实现 AI 技术营收并盈利,重点突破方向为 ToB 端应用。 捷成股份短视频业务的核心优势在于海量版权,可提炼精彩片段形成系 列短剧,对外销售或联合运营广告及会员收费,同时利用 AI 技术进行内 容缩编和精编,提高生产效率和市场竞争力。 短剧兴起为影视内容生产和变现带来新机遇,公司加大技术研发和内容 生产投入,利用 AI 技术高效生产海量短剧,实现持续变现,并通过 AI 技术批量生产多轮次、多渠道、多模态的影视内容,实现存量内容的多 元化变现。 今年上半年捷成股份整体的经营情况与去年相比变化不大。一季度由于春节档 有哪吒三部影片支撑,票房表现非常不错。公司拿下了春节档票房过亿的所有 院线电影版权,并陆续在互联网发行。然而,一季 ...
微短剧何以精微致远
Bei Jing Qing Nian Bao· 2025-07-10 23:33
Core Insights - The micro-short drama industry is experiencing unprecedented policy and market opportunities, as evidenced by the high-profile "Chasing Light Plan" international competition and government support initiatives [1] - However, creators are facing challenges such as content homogenization leading to viewer fatigue and declining willingness to pay, indicating a shift from a growth phase to a more mature stage [1][2] - The industry is transitioning from a focus on rapid content consumption to a balance between artistic quality and commercial viability, emphasizing the importance of meaningful storytelling [1][3] Development Status - The supply of micro-short dramas has surged, with platforms like Red Fruit and "iQIYI" having a total inventory of 40,000 dramas, but effective viewership growth has slowed from 44% in February to 4.7% in June [2] - The industry is moving towards a new ecosystem where both long and short dramas coexist, with annual investments exceeding 300 billion yuan for long dramas and over 120 billion yuan for short dramas [2] - The focus has shifted from mere traffic to content that resonates emotionally with audiences, as highlighted by industry leaders [2] Creative Challenges - The phenomenon of "viewer fatigue" is emerging as a significant issue, with many viewers losing interest in the previously engaging fast-paced content [3] - The traditional model of content creation is being abandoned, with platforms reporting low script acceptance rates of 2-3% despite receiving over a thousand scripts weekly [3] - The industry is evolving towards a narrative structure that emphasizes character development over plot-driven storytelling, as seen in successful works like "Good Girl" [4] Platform Support - Platforms like iQIYI are categorizing micro-short dramas into vertical and horizontal formats, adapting their content strategies to prioritize quality over quantity [5] - iQIYI is focusing on IP adaptations to combat content homogenization, integrating nearly 30,000 novel IPs into their offerings [5] - Tencent Video is promoting a brand called "Ten-Minute Short Dramas," emphasizing high-quality content and user-centric emotional expression [6] Policy Support - Beijing's government is implementing strategies to promote high-quality micro-short dramas, with 120 dramas selected for national awards in 2024 [7] - The city is also fostering the development of a network audiovisual industry park, aiming for a production value exceeding 1 billion yuan by 2024 [8] - New policies are encouraging international outreach for micro-short dramas, with financial incentives for translation and copyright export [8] National Market Overview - The micro-short drama market in China is projected to reach 50.44 billion yuan in 2024, with a year-on-year growth of 34.9%, surpassing total box office revenues for films [11] - Beijing accounts for approximately 66% of the national market, with a production value of about 33.62 billion yuan [11] - The user demographic in Beijing shows a predominance of female viewers, with a significant portion of the audience aged 25-34 [11] Technological Innovation - The integration of AIGC (Artificial Intelligence Generated Content) is transforming the production process, reducing costs by over 30% and enabling new content forms [12] - The industry is witnessing a rise in creators utilizing AI for scriptwriting and production, indicating a shift towards democratized content creation [9] - Future developments may include AI-generated characters and personalized content tailored to individual viewers [10]
亏损超40亿港元,英皇国际登上热搜!166亿港元债务窟窿拿啥还
Hua Xia Shi Bao· 2025-07-10 12:04
近日,谢霆锋、容祖儿、李克勤等艺人所属的英皇集团老板杨受成遇到了大麻烦,该集团旗下上市公司 英皇国际(00163.HK)去年巨亏超40亿港元,且166亿港元贷款已逾期。该消息在7月9日以"英皇欠下 166亿港元巨债"为话题冲上微博热搜。 消息持续发酵之际,"英皇一姐"容祖儿的回应更添热度。她在接受媒体询问时表示:"过往公司每次危 机都能一一克服,我相信在杨先生的带领下,这次也不例外。" 容祖儿所属的英皇娱乐集团是英皇集团旗下业务板块,与英皇电影集团、英皇影院集团共同构成英皇集 团的娱乐文化产业版图。当前,英皇国际的债务危机直接拖累了同系公司英皇文化产业(00491.HK) 股价表现。面对166亿港元的巨额债务窟窿,英皇国际将如何破局仍是个问号。 大额亏损债务缠身 1942年,成安记表行在香港九龙成立,揭开了英皇集团的序幕;20世纪70年代初,香港地产及金融业逐 步发展成为香港经济的支柱产业,英皇集团抓住良机,成立了金融集团致力于开展金融业务;90年代 初,英皇地产开始拓展至内地市场,同时开始涉足影视娱乐、传媒等多项业务。 "现在此类企业打算对部分物业进行变现,也是企业的一个常规操作。通过此类常规操作,将较为系 ...