Core Insights - The report "China Digital Marketing Ecosystem Map (2025 Edition)" was officially released at the 13th Digital Marketing Summit in Beijing, highlighting the evolution of the digital marketing industry in China [1] - Taobao Tianxia has been recognized for its comprehensive coverage across six core sectors: media agency, entertainment marketing, live e-commerce, e-commerce operations, vertical media, and community marketing, showcasing its strong capabilities in full-link marketing services [1][3] Group 1: Industry Trends - The digital marketing industry in China is transitioning from "technology accessibility" to "technology deepening" and from "scale expansion" to "structural optimization" [1][5] - The report has been published for seven consecutive years, serving as a benchmark for the development of the digital marketing industry in China [1] Group 2: Company Achievements - Taobao Tianxia has established itself as a leader in the digital marketing space, providing end-to-end services through its extensive experience in advertising planning and execution [3] - The company has created several benchmark cases, such as the "Cloud Participation Certificate" interactive marketing for Taobao Spring Festival and the "First Cup of Milk Tea" free purchase marketing for Taobao Flash Sale, demonstrating its ability to integrate strategy, content, media, conversion, and operations [5][6] - Taobao Tianxia's entertainment marketing effectively builds emotional connections between products and consumers, enhancing brand communication and sales conversion [6] Group 3: Service Capabilities - The live e-commerce sector is leveraged by Taobao Tianxia to help brands efficiently reach target audiences [6] - The company's e-commerce operations ensure sustained competitiveness for brands on e-commerce platforms [6] - Taobao Tianxia's vertical media, including "E-commerce Online," "Sellers," "Business Relative Theory," and "Five Ring Short Video," provide specialized services to meet diverse brand needs [6] - Community marketing strategies are precisely targeted at specific interest groups, aiding brands in solidifying, expanding, and breaking into new circles [6]