Core Insights - The article highlights the enduring appeal of physical books in an age dominated by digital content and AI, as evidenced by the experiences at the 2026 Beijing Book Fair [1] - The company, Danyu Culture, has expanded its book offerings significantly, adding over 300 new titles in 2025, while maintaining its leadership in language education and promoting substantial growth in reading-related publications [3] Group 1: Product Offerings - Danyu Culture's product range includes a variety of educational materials, from domestic exam preparation to international language assessment books, as well as children's literature and adult reading materials [3] - The company has integrated language learning with reading through innovative English children's books, such as "Heinemann English Graded Readers," which support second language acquisition [3] - The "Little Bookworm International Award Literature Ladder Reading" series has been recognized for its quality, being included in the national reading list for three consecutive years (2024-2026) [5] Group 2: Educational Philosophy - Danyu Culture emphasizes a balance between exam preparation and the essence of learning, choosing a challenging yet rewarding path that respects examination rules while safeguarding educational values [8] - The company aims to transform traditional study materials into interactive learning tools, exemplified by the "Cambridge KET Comprehensive Tutorial Video Book," which combines textbooks with online video explanations [10] Group 3: Market Position and Strategy - Danyu Culture's approach to publishing is characterized by a humanistic touch, collaborating with various thinkers and authors to create content that resonates with readers on a deeper level [7] - The company has ventured into the smart hardware sector, launching over 250 educational tools that facilitate learning in everyday contexts, thereby enhancing the overall educational experience [10] - Danyu Culture is committed to producing quality content that meets the needs of readers, believing in the transformative power of physical books in a fast-paced digital world [10]