Core Insights - The meeting held on June 3 focused on the brand development of Yuelu Mountain, aiming to establish it as a core support for Hunan's goal of becoming a "world-class tourist destination" and a shining pearl in Changsha's cultural tourism city initiative [1][2] Group 1: Brand Development Strategy - Yuelu Mountain is positioned as the "cultural highland of Huxiang" and "the living room of Changsha," with plans to attract over 40 million domestic and international tourists in 2024, generating a total tourism revenue of 45 billion yuan [1] - The development of the Yuelu Mountain brand requires sustained efforts, focusing on cultural depth, innovation, integration, and promotion to enhance brand competitiveness and influence [1] Group 2: Action Plan and Collaborations - The meeting introduced the "Three-Year Action Plan for Yuelu Mountain Brand Construction," recognized the "Lufeng Award" winners, and launched the new book "Tribute to Yuelu Mountain Trilogy" [2] - Strategic cooperation agreements were signed between the Yuelu Mountain Scenic Area Management Bureau and organizations such as the Alashan SEE Ecological Association and Hunan Normal University Art College, focusing on ecological protection and volunteer collaboration [2]