《花开中国》十二大IP系列陶瓷文创产品

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与央视再度牵手!华光《花开中国》十二大IP向全球授权发布
Qi Lu Wan Bao Wang· 2025-07-18 03:50
Core Viewpoint - Huaguang Guoci has once again taken center stage on the global platform by launching the "Flowering China" series of twelve IP ceramic cultural products in collaboration with China Central Television (CCTV) [1][4] Group 1: Cultural Significance - As a designated producer of national porcelain, Huaguang Guoci is committed to conveying Chinese culture to the world, having participated in significant national events and exhibitions over the years [4] - The "Flowering China" series represents a deeper cultural IP initiative, marking Huaguang Guoci's formal entry into global licensing operations [4][5] - The series aims to celebrate the beauty of nature and culture, reflecting the essence of Chinese civilization's appreciation for nature and beauty [7][8] Group 2: Product Offerings - The "Flowering China" series is structured around three core dimensions: "Natural Flowers," "Cultural Flowers," and "Civilizational Flowers," covering various life scenarios such as seasonal gifts and traditional festivals [8] - Specific products include tea sets and ceremonial porcelain designed to express emotions and cultural significance, such as the "Good Luck" Dunhuang Mid-Autumn gift and "Prosperity" New Year cup [10][8] Group 3: Technological Innovation - Huaguang Guoci integrates advanced technologies into the product design, ensuring health and environmental safety through lead-free and antibacterial glazes [11][13] - The use of Huaying porcelain and Huayu porcelain enhances product quality while capturing natural light effects, embodying the harmony between nature and life [13] Group 4: Future Vision - The company aims to continue its collaboration with CCTV's cultural initiatives, exploring more possibilities for "National Porcelain + National Trend" to enhance the quality of life and contribute to the global dissemination of Chinese culture [13]