证券日报网讯 荣信文化（301231）9月15日在互动平台回答投资者提问时表示，公司主营业务为少儿图 书的策划与发行、少儿文化产品出口业务。公司以《莉莉兰的小虫虫 自然启蒙绘本》图书IP打造的同 名动画片，已在优酷平台上线了第一、二季，带领小朋友们走进充满友谊和成长的奇妙自然世界。公司 的乐乐趣阅读服务中心可以为孩子们提供音视频阅读课程、互动游戏、动画片等上千条线上数字资源， 丰富儿童的阅读体验，培养孩子"看不见的竞争力"。未来，针对已有的成熟IP、经典IP，公司也将加大 对动画片开发投入，同时，将持续推进已有图书内容的数字化转化，通过开发新内容的阅读指导课程、 互动游戏等，完善数字化服务功能，驱动内容生态升级。 ...

Core Insights - Rongxin Culture (301231.SZ) reported a revenue of 181 million yuan for the first half of 2025, representing a year-on-year growth of 33.47% [1] - The net profit attributable to shareholders was 2.1679 million yuan, showing a significant increase of 117.71% year-on-year [1] Industry Overview - The overall retail book market in China exhibited a trend of high opening and low closing in the first half of 2025, with only the content e-commerce channel showing positive growth [1] Company Performance - Despite market fluctuations, Rongxin Culture demonstrated strong resilience by dynamically adjusting channel strategies through a comprehensive marketing plan [1] - The company successfully created several popular books, including "Lily's Little Bug: Nature Enlightenment Picture Book," "Master Classics: The Story of the Oak Grove," and "Sunny Has an Idea: Social Enlightenment Guide Picture Book" [1] Strategic Initiatives - Rongxin Culture is implementing a "one core, two wings" strategy, deeply integrating AI technology to accelerate digital transformation [1] - The company is enhancing the functionality of its reading pens and collaborating with Alibaba Cloud to explore intelligent educational applications, aiming to expand service boundaries by leveraging data value [1]