1月7日，在北京图书订货会开幕前夕，抖音电商举办"2026抖音电商图书与出版内容生态大会"。现场，政府主管部门 领导、行业协会代表、抖音平台相关负责人、图书商家与生态伙伴出席，共同探讨新技术、新渠道对图书与出版行业 的赋能与创新，以及图书商家收获生意新增量的成功实践。 现场，《2025抖音电商图书消费数据报告》正式发布。报告显示，直播电商助力全民阅读深入，过去一年平台日均销 售图书超300万册；出版业线上呈现发展活力，超60家出版社在抖音电商成交额同比翻倍；短视频直播时代用户加速 转化为阅读新人群，00后全年在抖音购书量增长最快。 内容电商成图书零售市场第一渠道，抖音电商激活新增量 图书行业咨询机构"北京开卷"发布的数据显示，2025年中国图书零售市场码洋规模为1104亿元，同比下降2.24%，但 内容电商渠道逆势增长，成为图书零售市场第一大渠道。 直播激发出版业新活力，60余家出版社成交额翻倍增长 在当下出版发行市场，直播与短视频已成为带动图书销售的关键渠道。持续拥抱新技术、加大内容与直播投入的出版 社，在过去一年实现了新增长。 报告显示，抖音电商图书动销商家数同比增长59%；超60家出版社成交额翻倍增长， ...

Core Viewpoint - The company, Dook Culture, has announced a suspension of trading as it plans to change its control, which is unusual given its recent IPO in July 2021 and the upcoming unlock of shares in July 2024 [2][3]. Group 1: Company Overview - Dook Culture specializes in the planning and publishing of books, along with related cultural value-added services, including physical books, digital content, copyright operations, and promotional services [2]. - The company was founded in 2006 and gained recognition for popular titles such as "The Secret of the Tibetan Land" and "The Fall of Giants" [2]. Group 2: Financial Performance - Dook Culture has experienced a decline in revenue for three consecutive years from 2022 to 2024, with a reported loss of 3.28 million yuan in 2023 [2]. - In the first three quarters of this year, the company achieved a revenue of 257 million yuan, a year-on-year decrease of 12.19%, and a net profit of 6.52 million yuan, down 56.72% year-on-year [2]. Group 3: Stock Performance and Shareholder Actions - On its first trading day, Dook Culture's stock price peaked at 31.44 yuan per share but has since fallen to 10.20 yuan per share at the time of suspension [3]. - The controlling shareholders, Huanan and Huashan, have been reducing their stakes in the company, including a transfer of 4.1082 million shares at a price of 8.37 yuan per share, totaling approximately 34.39 million yuan [3]. - Between February and May, the shareholders sold a total of 11.1909 million shares, raising about 103 million yuan [3]. Group 4: Industry Context and Challenges - The traditional book publishing industry is facing a decline, and the marketing expertise of the Hu brothers has not been sufficient to improve Dook Culture's performance [3]. - The company is also dealing with reputational challenges stemming from a public dispute involving its brand consultants and a prominent figure in the industry, which may further impact its market position [3].

12月22日盘后，读客文化（301025.SZ）发布公告称，公司收到控股股东及实际控制人华楠、华杉的通 知，其正在筹划公司控制权变更的相关事宜。为保证公平信息披露，避免股价异常波动，公司股票已自 12月22日开市起停牌，预计停牌时间不超过2个交易日。本次交易的具体方案尚在筹划中，尚未签署正 式协议，存在不确定性。 公开资料显示，读客文化由华楠、华杉兄弟旗下的华与华于2006年投资成立，主营业务为图书策划与发 行，2021年在创业板上市。截至2025年三季度末，华楠直接持有读客文化约41.03%股份，华杉持股 29.58%，二人为一致行动人，也是公司实控人。 值得注意的是，此次筹划控制权变更的华楠、华杉兄弟，更为人熟知的身份是知名营销咨询公司"华与 华"的创始人。而就在不久前，二人还因深度卷入一场网络论战而成为舆论焦点。 此前9月，知名企业家罗永浩在微博吐槽西贝餐饮"几乎全是预制菜还那么贵"，将西贝推向舆论风口。 作为西贝长期合作的品牌战略顾问公司，华与华创始人华杉随即在社交平台发文力挺客户，多次将罗永 浩描述为"网络黑嘴"，并表示支持西贝创始人贾国龙"硬杠"。 这场争论迅速升级。9月14日，罗永浩在直播中公开 ...

近日，英国《独立报》刊发文章，认为自助书籍市场将以自我保健为主题，引领2026年健康书籍的潮 流。饮食健康、运动锻炼、艺术疗愈、更年期等主题的健康类书籍，将尤为受到关注。 更年期与长寿话题，也是健康类书籍的一大出版热点。作者们更倾向于通过饮食、锻炼、睡眠和心理健 康的技巧来过上晚年的最佳生活，提倡一种可持续的生活方式。 人们仍然关注更年期的一切，尤其是更年期问题的解决方案。包括医生、作家和网红艾米.沙阿的作品 《激素浩劫》(Hormone Havoc)，它采用科学支持的方案来解决潮热、情绪波动和盗汗等更年期问题， 将最佳营养与昼夜节律、生活方式策略相结合。 如果男人觉得被冷落了，还有一本有趣的指南，乔.沃纳和罗布.肯普合著的《燃烧冰冻》(Burning Up Frozen out)。每个想要支持自己生命中的女人度过更年期的男人都可以读这本书，同时也要了解男人在 中年时经历的荷尔蒙、身体和情感上的变化。 本文参考资料： https://www.the-independent.com/arts-entertainment/books/health-trends-books-2025-weight-loss-jab ...

近期深处舆论风波的网红主播张雪峰又开了一家新公司。12月8日消息，天眼查App显示，近日，河南在田图书有限公司成立，法定代表人为武亮，注册资 本500万人民币，经营范围包括出版物零售、出版物批发、出版物印刷等。该公司由张雪峰（张子彪）全资持股的苏州峰阅万卷文化图书有限公司、河南高 烁文化科技有限公司共同持股，持股比例分别为65%、35%。 | 企业名称 | 河南在田图书有限公司 | | | --- | --- | --- | | 法定代表人 | 武 武亮 | 登记状态 ② | | | | 成立日期 | | 统一社会信用代码 ② | 91410100MAK2GXMH1Y | 注册资本 ② | | 工商注册号 | 410199001076919 | 纳税人识别号 ② | | 营业期限 | 2025-12-05 至 无固定期限 | 纳税人资质 | | 企业类型 | 其他有限责任公司 | 行业 | | 参保人数 | । | 英文名称 | | 登记机关 | 郑州市高新技术产业开发区市场监督管 | 注册地址 ② | | | 理局 | | | 经营范围 ① | 许可项目:出版物零售;出版物批发;出版物印刷;电子出版物 可开 ...

企查查APP显示，近日，河南在田图书有限公司成立，法定代表人为武亮，注册资本500万人民币，经 营范围包括出版物零售、出版物批发、出版物印刷等，由张雪峰（张子彪）全资持股的苏州峰阅万卷文 化图书有限公司、河南高烁文化科技有限公司共同持股。 （原标题：张雪峰在河南投资成立图书公司） ...

Core Viewpoint - The media sector is expected to experience an overall upward trend in 2025, driven by favorable policies, new product cycles, and the expansion of Chinese cultural content overseas, alongside the growing demand for IP economy and advancements in AI technology [2][3] Group 1: Policy and Content Cycle - The gaming industry is benefiting from the normalization of license issuance, leading to a significant recovery in supply, while the video series industry is entering a critical window for content innovation and mechanism optimization due to the gradual implementation of new broadcasting regulations [3][9] - The AI development is entering a new phase, with expectations that by 2026, AI-native applications will expand further, transitioning from auxiliary tools to creative subjects, enhancing the production capacity of web literature and IP adaptation into films [3][12] - The trend of cultural content going overseas is maturing, with a shift from broad output to a focus on high-quality cultural core and localized adaptation, particularly in gaming, web literature, and short dramas [3][20] Group 2: IP Economy and Industry Trends - The IP economy is expected to flourish in 2026, with multiple commercialization paths for domestic IP content, consumer products, and services, leading to scaled growth and systematic value reassessment as the industry matures [3][19] - Leading companies in the media sector are positioned to benefit first from industry trends due to their advantages in business scale, technological reserves, and capital operations, particularly in digital media and gaming [4][19] - The film industry is projected to see box office revenues of 520 billion yuan in 2026 under neutral conditions, with expectations of recovery driven by quality content [35] Group 3: Social Community and AI Integration - Social community platforms are increasingly integrating AI to enhance efficiency and reduce costs across content interaction processes, with a focus on user engagement and monetization [22][25] - The advertising sector is witnessing rapid AI penetration, optimizing content production processes and reducing costs, with a shift towards automated and personalized advertising strategies [30][31] Group 4: Music and Publishing Industry Insights - The music industry is expected to maintain a stable structure, with Tencent Music and NetEase Cloud Music continuing to dominate, while exploring deeper value extraction from the industry chain [17][19] - The publishing industry is adapting to regulatory changes while focusing on the resilience of educational materials and the potential for IP-driven sales growth, with leading companies maintaining strong dividend yields [39][41]

12月2日盘后，果麦文化传媒股份有限公司（以下简称果麦文化）发布关于投资电影亏损的提示性公告。公告称，公司主投主控的动画电影《三国的星空 第一部》投资亏损约4000万元，该亏损金额占公司2024年经审计净利润的10%以上。 果麦文化表示，公司将依据《企业会计准则第14号--收入》规范处理相关账务，2025年度利润最终受影响程度需以实际结算结果为准。同时，公司透露， 影片计划与其他投资方、发行方共同推进补拍工作，并预计于明年实现重映。 《三国的星空第一部》片是我国首部官宣立项的三国题材动画电影，也是易中天首次担任编剧兼监制的动画电影，由《长空之王》总制片人于孟初次执 导，易中天女儿易海贝担任总制片人。 投资4000万元，亏损约4000万元 值得注意的是，这部曾被寄予厚望的三国题材动画电影，国庆档上映后总票房仅8771.7万元，直接引发果麦文化股价大幅回调。10月10日，果麦文化股价 盘中一度跌停，当天收盘报49.46元，总市值49亿元，较9月24日的历史高点蒸发46.74%，接近"腰斩"。 而在公司12月2日发布亏损公告后，公司股价连续两个交易日下跌。截至12月4日，果麦文化收盘报39.1元/股，总市值已跌至3 ...

Core Viewpoint - The article discusses the ongoing public relations conflict between Luo Yonghao and the marketing firm Hua Yu Hua, highlighting the potential impact on the firm's reputation and future in the industry due to Luo's ultimatum for a public apology [1][45][51]. Group 1: Company Background - Hua Yu Hua has been a leading player in the brand consulting industry for over 20 years, with notable clients including "Xue Wang," "New Oriental," "Hai Di Lao," and "Zu Li Jian" [2][4]. - The firm charges high consulting fees, with individual company fees reaching up to 6 million [4]. - The founders, brothers Hua Shan and Hua Nan, have achieved significant recognition, with Hua Shan winning the China Outstanding Marketing Gold Award three times [6][10]. Group 2: Company Achievements - The company has been instrumental in the success of various brands, including the explosive growth of Tianqi toothpaste, which became a well-known trademark with annual sales reaching 1 billion [35][37]. - In 2021, the firm helped launch Read Culture, which saw its stock price surge by nearly 20 times on its first day of trading, setting multiple records in the A-share market [8][43]. Group 3: Current Conflict - The conflict began when Luo Yonghao set a deadline for Hua Yu Hua to publicly apologize, threatening to expose damaging information if they failed to comply [1][48]. - The situation escalated after Hua Shan publicly supported a controversial figure, leading to backlash and further scrutiny of Hua Yu Hua's marketing strategies [45][49]. - As of the article's publication, Hua Yu Hua had not issued an apology, leaving the outcome of the conflict uncertain [51].

Core Insights - Rongxin Culture is the only listed company in the A-share market focused on the children's book sector, actively responding to industry changes through a "content + IP + AI" strategy to drive high-quality development and shareholder returns [1][2] Industry Overview - The children's book market has become the largest segment of the overall book retail market since 2016, reflecting the increasing importance of children's education among Chinese families [1] - The industry faces challenges such as severe content homogenization, rampant piracy, and a chaotic pricing system, alongside significant changes in distribution channels with traditional bookstores and e-commerce platforms experiencing slowed growth [1] Company Strategy - Rongxin Culture is exploring innovative development paths by focusing on high-quality children's literature and embracing new technologies, including AI, to enhance efficiency in the publishing process [1] - The company has initiated a comprehensive tagging of content for AI applications, laying the groundwork for digital transformation [2] - The company has developed multiple intelligent agents to improve user experience, particularly for parents [2] Marketing and Sales - The company has implemented a "full-domain marketing" model, utilizing platforms like Douyin to create popular products and achieve a flow spillover effect, ultimately converting traffic into private domains to reduce marketing costs and establish a sales loop [2] - Rongxin Culture has consistently provided cash dividends to shareholders since its listing, demonstrating its commitment to rewarding investor trust and support [2]