Core Viewpoint - The event "Year of the Horse Festival" focuses on the cultural significance of the Year of the Horse and the demand for traditional New Year goods, enhancing cultural atmosphere and consumer engagement [1] Group 1: Event Highlights - The event featured the launch of the "Year of the Horse" special postage stamps, designed by Wang Hongwei and Zhao Enzhong, symbolizing progress and unity [1] - The "Junchi Yuanyu" stamp collection was introduced as a key collectible, integrating digital content for enhanced consumer experience [1] - The event emphasized the dual empowerment of cultural dissemination and consumer demand for New Year goods [1] Group 2: Product Offerings - A notable collectible, the "Leap Horse and Prosperity" carved zodiac-themed postage stamp ornament, was designed by renowned designers Yan Bingwu and Zhang Wang, focusing on cultural and artistic attributes [2] - The product features meticulous craftsmanship and digital packaging, utilizing blockchain technology for a unique consumer experience [2] - Various other products related to the Year of the Horse were launched, including traditional postage items and creative cultural products, expanding the product matrix [2] Group 3: Future Plans - The company aims to deepen its focus on zodiac culture and New Year products, creating items that blend cultural significance with practical value [3] - The newly launched products are available on multiple e-commerce platforms, enhancing accessibility for consumers [3]

Group 1 - The event titled "Year Goods Welcoming Auspiciousness · Galloping to Fortune" was held by China Post Group in Beijing on January 29, focusing on zodiac culture and the demand for New Year goods [3] - The event featured the release of several zodiac-themed cultural gifts, including the carved zodiac stamp collection "Galloping the Universe, Wealth from All Directions" and the "Galloping Yuan Universe" stamp collection [3] - Multiple stamp designers were invited to share their design concepts at the event, promoting the zodiac culture [3]