乙巳岁末，寒凝大地，千年酒城亳州裹在清冽的冬韵里。2026农历丙午马年即将到来之际，古井贡酒（000596）再呈满满诚意，以非遗技艺为骨，以生肖 文脉为魂，将马的奔腾意气与冬的沉敛蓄力融入佳酿，凝成年份原浆古20马年生肖酒。 雕琢东方神韵 作为连续第六年发布的生肖力作，古井贡酒.年份原浆古20马年生肖酒在设计上尽显东方审美韵味，每一处细节都暗藏巧思。主题色选用"流光金"，灵感 源自汗血天马的耀眼光彩，这抹极具动态与灵气的色彩，既复刻了神骏的雄姿，更暗藏着"承流光而行，终跃金门"的美好期许——正如汉武帝为汗血马特 设金马门以揽英才，古井贡酒今以金彩礼献佳酿，愿饮者皆能得偿所愿、前程璀璨。 瓶盖的设计凸显细节与诚意，以精密切割线条镌刻时光厚度，多面切割结构雕琢出骏马扬蹄的瞬间轮廓，似驭风而来，寓意事业腾达。瓶身盘龙与骏马纹 饰交相辉映，传统篆刻工艺与现代设计美学完美融合，握于手中，既有温润的质感，又有艺术品的观赏价值，静置时是雅致的陈设，启封时是惊艳的焦 点，将东方审美的神韵展现得淋漓尽致。 岁月陈酿，尊享非遗品质 "酒以陈为上，水以清为贵。"真正的佳酿，需经时光打磨，更离不开古法坚守与匠心付出。古井贡酒的酿造史 ...

从"葡萄美酒夜光杯，欲饮琵琶马上催"的塞外烽烟，到"春风得意马蹄疾，一日看尽长安花"的恣意骋怀，再到"夜阑 卧听风吹雨，铁马冰河入梦来"的孤枕豪情……马，在中国文化中源远流长，纵横疆场之上，驰骋诗画之间，其形 象与精神早已深深融入中华文明肌理。 丙午马年将至，每逢阖家团圆欢聚时刻，生肖酒便会被人们作为辞旧迎新、增进亲情、烘托年味的载体。为此，古 井贡酒特别推出年份原浆 古20丙午马年生肖酒，瓶体设计采用年份原浆标志性的盘龙玉玺瓶，在瓶盖处以飞驰的骏 马设计巧思，镌刻时光质感。同时，瓶身采用"流光金"为主色调，取自汗血天马之光彩，极富动态与灵气。相传， 汗血宝马能够"日行千里，夜行八百"。汉武帝得此神骏，特设金马门，是延揽天下英才的最高礼遇之所，借此传 递"愿君承流光而行，终跃金门"之意。 中国人对马的赞美从不吝啬，古人诗句中，"竹批双耳峻，风入四蹄轻"，"龙脊贴连钱，银蹄白踏烟"，写尽天马之 姿；"天马呼，飞龙趋，目明长庚臆双凫"，诗仙李白笔下，道出对一往无前的"龙马精神"气概的称颂。 丙午马年渐近，完美融合中国年文化与酒文化的生肖酒，将再度承载人们辞旧迎新的仪式感与情感寄托。作为中国 老八大名酒之一，古井贡 ...

Core Viewpoint - Wuliangye's launch of the "Bingwu Year of the Horse Zodiac Wine" on JD Live highlights the brand's commitment to cultural heritage and premium product offerings, reflecting a blend of traditional craftsmanship and modern marketing strategies [1][2]. Group 1: Product Launch and Features - The "Bingwu Year of the Horse Zodiac Wine" was officially launched on November 27, with special numbered products attracting significant attention during an online auction, showcasing the product's popularity in the collectible market [1]. - The wine is positioned as a "high-end cultural liquor" and draws inspiration from the Tang Dynasty, specifically the horse "Zilüzi," symbolizing strength and blessings for consumers [1]. - The bottle design features intricate craftsmanship, including a unique dual-color gradient glass technique and auspicious patterns, enhancing its artistic and collectible value [1][2]. Group 2: Quality and Production - The wine is crafted under the guidance of a Chinese liquor master, maintaining the classic Wuliangye flavor profile while introducing a unique taste characterized by rich aroma and smoothness [2]. - The production utilizes the ancient brewing techniques of the Wuliangye Yuanming Ancient Cellar Group, which has been in operation for over 700 years, ensuring exceptional quality [2]. Group 3: Marketing Strategy and Target Audience - Wuliangye employs a dual-version release strategy, with a red e-commerce version and a purple offline version, catering to different consumer preferences and gifting occasions [2]. - The product targets individuals born in the Year of the Horse, cultural collectors, and the gifting market, aligning with the brand's long-standing focus on zodiac wines over the past three decades [2]. Group 4: Cultural Significance - The launch of the zodiac wine enriches the contemporary expression of zodiac culture, representing an important practice for the Chinese liquor industry to enhance product value through cultural empowerment [2]. - The product embodies the spirit of progress symbolized by "Zilüzi," resonating with the aspirations of modern-day achievers [2]. Group 5: Product Portfolio Strategy - Wuliangye is building a multi-layered product matrix that includes various types of liquor to meet diverse consumer needs, thereby strengthening its brand position in the market [3].

中国人民银行已在2025年11月26日正式发行2026中国丙午（马）年贵金属纪念币一套。该套纪 念币共11枚，其中金质纪念币6枚，银质纪念币4枚，铂质纪念币1枚，均为中华人民共和国法定 货币。为进一步丰富招商银行实物贵金属产品，满足我行客户的贵金属消费与投资收藏需求， 招商银行App已上线2026中国丙午（马）年贵金属纪念币产品。 ｜广告｜ 生肖文化是中国传统文化的重要组成部分，生肖符号是国人一生顺和天地、瞻览万物的写照， 与每一个中国人生活紧密相连，也深受国人的认同与喜爱。从1981年始发至今，生肖币已有45 11幅图稿各具特色，涵盖了古朴庄重、富贵华丽、童趣活泼、温馨和美等多种不同风格。用多 样化的设计风格、创造性的艺术手法表达马年生肖文化，巧妙运用与马适配的吉祥元素，传达 自强不息的进取精神和对马年吉祥如意的美好祝福，让传统生肖形象在当代文化中焕发出新的 生机。 年的发行历史，它传承着广受群众喜爱的生肖文化，成为我国发行时间最早、品种最丰富、集 藏者众多的一个收藏系列；又以其多样的形制、精美的图案和工艺，满足了多样化的需求，是 贵金属纪念币中最重要的项目之一。 马是中国生肖文化中深受群众喜爱的生肖之一， ...

Core Points - The People's Bank of China will issue a set of 2026 Chinese Year of the Horse precious metal commemorative coins on November 26, 2025, consisting of 11 coins: 6 gold, 4 silver, and 1 platinum, all of which are legal tender in the People's Republic of China [2] - The design principle of the 2026 Year of the Horse commemorative coins is "one coin, one design," featuring diverse styles on the reverse side, incorporating modern minting techniques such as high relief, multi-layer sandblasting, mirror polishing, color-changing effects, and color printing, with some coins handcrafted to showcase the dynamic spirit of horses and the artistic tension of the coin surface [2] - The horse symbolizes vigor and an indomitable spirit in Chinese zodiac culture, representing qualities such as strength, brightness, enthusiasm, and the national spirit of "Longma Spirit," which embodies a vigorous and forward-moving attitude, along with the auspicious saying "Ma Dao Cheng Gong," reflecting people's aspirations for smooth endeavors and immediate success [2] Industry Insights - The 2026 Year of the Horse precious metal commemorative coins are part of one of the most culturally rich series of precious metal coins in China, which are highly favored by collectors both domestically and internationally [3] - The issuance of these coins continues the innovative expression of traditional culture and craftsmanship, further promoting the dissemination of zodiac culture and the development of the coin collection market [3] - The coins can be pre-ordered through various banks, including Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank, and others, indicating a broad distribution network for collectors [3]

Core Points - The People's Bank of China plans to issue the 2027 Year of the Sheep gold and silver commemorative coins in 2026, with a call for design submissions [1] - The design should reflect the theme of the Year of the Sheep and explore the cultural significance of the Chinese zodiac [1] Design Requirements - The design must accurately convey the zodiac theme and can utilize various artistic methods, encouraging innovation [1] - The reverse design can be circular or plum blossom-shaped, and submissions can be monochrome or colored [3] Submission Guidelines - The call for designs is open to all individuals and organizations [4] - Submission period is from November 21, 2025, to December 30, 2025, with specific submission hours [5][10] - All submitted designs must be original, and the authors must hold exclusive copyright [6] Confidentiality Obligations - Authors must not disclose their designs before the official announcement by the People's Bank of China [8][9] Evaluation and Compensation - A committee will evaluate the submissions, and selected designs will be subject to modifications as per the committee's feedback [13] - The compensation for selected designs is set at 20,000 RMB (after tax) for individuals and 20,000 RMB (before tax) for organizations [15]

Core Viewpoint - The "Beijing 2022 Winter Olympics Four-Year Anniversary Special Edition - Madundun Series Products" has been officially launched for pre-order, with a wide range of purchasing channels available across China [1][3]. Group 1: Product Launch and Availability - The Madundun series products will be officially available for sale on November 28, through various channels including Tmall's "Olympic Official Flagship Store," China Unicom APP, and 1,500 retail outlets across 31 provinces [1]. - Additional purchasing options include China Post's branches, international duty-free shops in Sanya and Haikou, and several notable locations in Beijing [1]. Group 2: Product Features and Variants - This year's Madundun series features six figurines, including four regular versions ("Chitu Madundun," "Peach Blossom Madundun," "Qingzong Madundun," "Bailong Madundun") and two hidden versions ("Feihuang Madundun," "Wuzhu Madundun") [3]. - The product range includes nearly a hundred items such as plush toys, figurines, badges, refrigerator magnets, ceramics, keychains, postcards, precious metals, and cushions, showcasing a diverse representation of the Madundun character [3]. Group 3: Cultural Significance - Madundun serves as a cultural ambassador, promoting Olympic spirit, sports culture, and Chinese culture, while being a part of the Olympic intellectual property development [3]. - The series has successfully integrated Olympic culture with Chinese zodiac culture, exemplifying a blend of sports, culture, and entertainment, thereby establishing a strong connection between Olympic culture and everyday life [3].

Core Viewpoint - The company is set to launch a new AI toy, the AI Zodiac Horse, in celebration of the upcoming Year of the Horse, integrating traditional cultural elements with modern technology [1] Group 1: Product Development - The company has a history of combining toys with traditional zodiac culture, having previously launched several themed toys [1] - The new AI Zodiac Horse toy is developed in collaboration with Baidu Smart Cloud, featuring Baidu's 200B large model [1] - The product will include a unique feature for interpreting the New Year's fortune related to the Year of the Horse, enhancing its educational and emotional support capabilities [1] Group 2: Marketing Strategy - The company plans to utilize multiple social media platforms for promoting the new product, aiming to bring joy to users during the New Year celebrations [1]

Core Points - The issuance of zodiac stamps significantly promotes the transmission and dissemination of Chinese zodiac culture, serving as a vibrant carrier for Chinese culture to reach the world and providing emotional recognition and blessings for overseas Chinese [1][3] - The special stamp for the Year of the Horse, titled "Bingwu Year," will be officially released on January 5, 2026, following the unveiling of its design on October 29, 2025 [1] - This year's design process marks a historic breakthrough as it breaks professional barriers by inviting public submissions for the first time since 1980, receiving 440 designs from 169 participants aged between 8 and 84 [1] - The evaluation mechanism combines public and expert reviews, ensuring broad representation and fairness in the selection process, with 101 public judges selected from various regions, age groups, and professions [1] Design Highlights - The "Bingwu Year" special stamp is designed by Wang Hongwei and Zhao Enzhong, cleverly combining the image of a horse with the spirit of the Chinese people striving for progress in the new era, showcasing both pioneering spirit and collective strength [2]

Core Insights - Guizhou Moutai has launched a digital value-added service through its "i Moutai" app, allowing consumers to select production dates for their purchases of Moutai liquor, enhancing consumer choice and engagement [2][3] - The "date selection" service is a significant innovation in the high-end liquor market, providing a personalized purchasing experience that aligns with consumers' emotional connections to special dates [3][6] - The integration of traditional cultural elements, such as zodiac themes, with digital innovation enhances the emotional and cultural value of Moutai products, creating a unique market differentiation [4][6] Digital Innovation - The "i Moutai" app enables consumers to purchase Moutai liquor with the option to choose production dates from January 1, 2025, to the sales date, or to pre-order upcoming batches [2][3] - This service represents a shift from passive selection to active choice, allowing consumers to match their purchases with personal milestones and gifting occasions [3][6] - Moutai is exploring further applications of digital technology in areas like precision marketing and user rights systems to enhance consumer experience [3][8] Cultural Value - Moutai's zodiac-themed products, such as the "Snake Year" liquor, combine traditional cultural elements with modern marketing strategies, appealing to consumers' emotional needs [4][6] - The limited production of zodiac liquors creates a sense of scarcity, enhancing their collectible and sentimental value [6] - The cultural symbolism associated with these products strengthens brand loyalty and recognition in a competitive market [6][8] Market Strategy - Moutai's previous limited edition releases, such as the "70th Anniversary Commemorative Liquor," demonstrate the company's strategy of leveraging unique product attributes to achieve high market premiums [7] - The company maintains a user-centric service philosophy, focusing on optimizing product supply and service processes through digital innovation [8] - By ensuring product authenticity and channel credibility, Moutai aims to provide consumers with a seamless and trustworthy purchasing experience [8]