Core Insights - In November 2025, global mobile game spending reached $6.68 billion, a month-over-month decrease of 2.8% [5] - The United States led the market with a 32.3% share of total revenue, followed by China (iOS only) at 14.4% and Japan at 12.4% [5] - Global mobile game downloads totaled 3.62 billion, down 4.1% month-over-month [9] Revenue Rankings - "Last War: Survival Game" topped the global revenue chart, driven by its alliance-based gameplay and competitive live operations [2] - "Whiteout Survival" and "MONOPOLY GO!" ranked second and third, respectively, due to impactful seasonal events that enhanced user engagement [4][5] - "MapleStory: Idle RPG" led the revenue growth list, benefiting from strong IP appeal and targeted monetization strategies [6] Download Rankings - "Block Blast!" was the most downloaded game, supported by continuous content updates and a Thanksgiving-themed event [8] - "ROBLOX" secured the second position, aided by significant operational events throughout November [8] - "Solitaire Associations Journey" topped the download growth list, combining classic card mechanics with word association gameplay [10] User Engagement Strategies - Publishers focused on thematic rewards and social activities to boost user engagement during November [4] - Seasonal events like "Thanksgiving Festival" and "Turkey-tastic Times" effectively maintained player activity and monetization [5][6] - The success of these live operations highlighted the importance of seasonal rewards and collectible-driven mechanisms in enhancing user participation [5]

Core Insights - FUNFLY's "Last War: Survival Game" continues to lead global mobile game revenue, driven by active promotional events and monetization mechanisms [4][5] - "MONOPOLY GO!" and "Royal Match" have seen significant revenue growth due to tightly scheduled real-time operations and regular content updates [5][6] - Global mobile game spending reached approximately $6.6 billion in September 2025, with a month-over-month decline of 8% [6] - Netmarble's "Vampir" has gained notable revenue ranking, topping the Korean mobile revenue chart, while Tencent's shooting games also performed well [7] - NetEase's "Destiny: Stars" has made a strong impact in Western markets, ranking high in mobile shooting game revenue [8] - "Ludo King" topped the global download chart in September, benefiting from a successful event that enhanced player engagement [12][13] Revenue Performance - "Last War: Survival Game" maintained its top position through various player engagement activities, including discounts and competitive events [4] - "MONOPOLY GO!" achieved strong revenue performance through a series of themed events that enhanced player participation [5] - "Royal Match" ranked third globally due to consistent content updates and player-driven activities [5] Market Trends - The global mobile gaming market saw a total of approximately 3.86 billion downloads in September 2025, reflecting a 9% decrease from the previous month [12][14] - The United States remains the largest market for mobile gaming, accounting for $2.1 billion in revenue, followed by China and Japan [6][12] Emerging Titles - "Vampir" has successfully carved a niche in the MMORPG market with its unique dark fantasy theme and gameplay mechanics [7] - "Destiny: Stars" has resonated well with core players in major Western markets, indicating a strong demand for high-quality mobile shooting experiences [8] - "KAIJU NO. 8 THE GAME" has gained traction as a top-down RPG, appealing to fans of the original anime series [8] Download Rankings - "Ludo King" achieved the highest downloads in September, driven by a successful event that encouraged player customization [12] - "Free Fire" maintained its second position in downloads due to engaging content updates [13] - New titles like "Prison Escape Journey" and "Bike Wheelie: Elite Auto" have shown strong growth, highlighting the popularity of casual gaming in emerging markets [14]