Core Insights - ZYNOO launched its latest magnetic axis keyboard Y65 series, aiming to enhance the gaming experience for both casual players and professional esports athletes through technological innovation [1][4] - The Chinese PC gaming peripherals market reached approximately 45 billion RMB in 2023, with a year-on-year growth of 15%, and is expected to expand to 60 billion RMB by 2025, reflecting a compound annual growth rate of 18% [4] Product Features - The Y65 series features a multi-feel design and a new physical switch for "soft-bounce-solid" dual mode, with a self-developed "Trident" esports chip achieving a processing power of up to 1 GHz [1] - The Y65 Pro, as the first integrated magnetic axis keyboard, supports full-blooded 8K report rate in both wired and 2.4G wireless modes, with ultra-low latency of 0.125ms [2] - The keyboard is equipped with a high-density battery (8200mAh) and industry-first 66W fast charging technology, achieving 0-100% charge in just 1.5 hours [2] - The new "Firework Axis" features a dual-drive split structure and dual bottom design, enhancing HiFi sound quality and providing a reliable operation experience for professional players [2][3] Strategic Partnerships and Market Positioning - ZYNOO has become the official designated product for VCT CN and has established partnerships with esports clubs like FPX and TYLOO, indicating a strong connection to the esports ecosystem [3] - The company plans to collaborate with the "Fearless Contract" network bar ecosystem and launch nationwide challenges, enhancing its market presence and player engagement [4] - ZYNOO's deep integration with Tencent esports events is expected to leverage player star power and event synergy to attract consumers [4]