Core Insights - JD Qixian is launching a series of high-cost performance private label daily necessities themed around travel, including disposable compressed towels, portable alcohol wipes, and toilet seat covers, to meet consumer demand for convenience and hygiene during the upcoming National Day holiday [1][3] Product Development and Strategy - JD Qixian has established the 17th of each month as "Qixian Brand Day" to regularly offer high-quality private label products and exclusive benefits to consumers [3] - The company has developed over 50 private label products in categories such as paper cleaning, clothing care, and kitchen supplies, reinforcing its commitment to providing "good quality at low prices" [3][5] - The production of these products involves strict control over raw materials and manufacturing processes, with partnerships with industry-standard-setting factories and the use of advanced sterilization techniques [3][5] Consumer Engagement and Market Performance - In August, over one-third of users who purchased JD Qixian's private label products opted for daily necessities, with paper cleaning products seeing a significant sales increase of 257% since January and a 30% rise in user numbers [5] - New food products introduced during the brand day include various health-oriented items, such as fermented milk with Madagascar vanilla and 100% non-concentrated pomegranate juice, reflecting the company's focus on clean ingredients and consumer health [5][7] Marketing and Promotion - On September 17, the brand day featured offline tasting events in multiple stores in Beijing and Tianjin, enhancing consumer engagement and experience [7] - The brand day initiative aims to deepen the connection between JD Qixian and consumers, promoting the idea of "good, fast, and cheap" products and services [9]