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深圳第六家“胖永辉”落子光明科学城,打造一刻钟便民生活圈
Nan Fang Du Shi Bao· 2025-07-18 06:55
Core Insights - Guangming District is emerging as a significant growth area for regional consumption upgrades, supported by its dual positioning as a science city and an industrial new town [1] - Yonghui Supermarket has opened its sixth modified store in Shenzhen, marking a strategic expansion in the Guangdong-Hong Kong-Macao Greater Bay Area [1][10] Product Structure Reconstruction - The store underwent a two-month transformation, resulting in a total of 9,772 products, including 57 private label bestsellers from the "Fat Donglai" brand and 15.1% imported premium products [3] - The fresh produce section has been enhanced with high-end items such as salmon sashimi and imported Wagyu beef gift boxes, achieving over 80% alignment with the product structure of "Fat Donglai" [3] Fresh Produce and Vegetables - The vegetable section now features organic vegetables, highland-grown varieties, and a series of purple vegetables, adhering to "zero fertilizer, zero chemical pesticide, zero hormone" standards [5] - The seafood section has been upgraded to focus on quality and service, introducing the "Green Starry Fish" series, which meets national green food standards [5] Store Environment and Customer Experience - The store layout has been redesigned to enhance customer comfort, with wider aisles and lower shelving for better visibility [7] - Additional customer service features include magnifying glasses for reading labels, health measurement stations, and a pet area, creating a "15-minute convenient living circle" [8] Marketing and Strategic Goals - The opening coincided with Yonghui's annual brand festival, "717 Good Food Festival," which features over 100 renovated stores and new product offerings [10] - The establishment of the Guangming Daqianli store strengthens Yonghui's regional presence, with plans to accelerate the renovation of stores nationwide, targeting 200 modified stores by September 30 [10]