Core Insights - Shanghai LEGO Resort will officially open on July 5, 2023, with ticket sales starting on May 28, 2023 [1][4] - The standard ticket price for the opening day is set at 549 RMB, with different pricing for children and seniors [4][5] - The resort is the first LEGO park in China and the largest LEGO resort globally [5][6] Ticket Pricing - The opening day standard ticket price is 549 RMB for individuals aged 13 to 60, while children's tickets (ages 2 to 12) are priced at 439 RMB, and seniors (60 and above) also pay 439 RMB [4] - From July 5 to August 31, 2023, there will be three different ticket prices, with peak pricing during the summer season [4] - The lowest standard ticket price during off-peak days is 319 RMB, while regular days are priced at 379 RMB, and special peak days can reach up to 599 RMB [4] Operational Timeline - The Shanghai LEGO Resort will enter a trial operation phase starting May 31, 2023, with two stages: an internal testing phase followed by a public trial phase beginning June 20, 2023 [6] - The internal testing will involve selected partners and local residents, while the public phase will cater to those who purchased limited opening day tickets or hotel packages [6] - Feedback from the trial phases will be used for ongoing improvements before the official opening [6] Development Background - The project was first announced in 2019 and officially broke ground in November 2021, taking four years from planning to completion [5][6] - The resort covers an area of 318,000 square meters and includes eight major zones along with a themed hotel [6] - Other LEGO parks are under construction in China, including projects in Shenzhen and Sichuan [6]