Core Insights - The article highlights the growing trend of online purchasing of traditional food items in Henan, particularly during the Mid-Autumn Festival, showcasing the convenience and accessibility of local delicacies for families separated by distance [1][2] Group 1: Consumer Behavior - Consumers in Henan, such as Liu Yulin, are increasingly relying on online platforms to purchase traditional food items like Yellow River carp, which is essential for festive meals [1] - The convenience of online shopping allows families to enjoy local flavors regardless of their geographical location, enhancing the festive experience [2] Group 2: Industry Development - The company "豫农优品" has expanded its reach by promoting Henan agricultural products across key regions in China, including the Beijing-Tianjin-Hebei area and the Yangtze River Delta [2] -豫农优品 has established over 50 chain stores and exhibition centers nationwide, and has engaged in live-streaming sales to make local flavors more accessible [2] - The online retail sales driven by豫农优品 are projected to reach 2.778 billion yuan by the first half of 2025, indicating significant growth in the e-commerce sector for local food products [2]