Core Insights - The "Ultra HD" technology has become a focal point during the 30th Shanghai Television Festival, with the National Radio and Television Administration designating this year as the "Year of Ultra HD Development" to promote the collaborative development of the ultra HD industry across the entire value chain [1][2] Group 1: Industry Developments - The 30th Shanghai Television Festival hosted discussions on the production paths of ultra HD content, the empowerment of ultra HD ecosystems by artificial intelligence, and the integration of ultra HD with cultural tourism and commerce [3] - Shanghai Broadcasting Television Station has made significant advancements in the ultra HD audiovisual industry, establishing core capabilities and a rich ecosystem in channels, technology, content, and applications [3][4] - The first 4K ultra HD channel "Happy Theater" launched in July 2020, and over ten ultra HD panoramic sound films have been produced, including "Wuyishan: Our National Park" and "Never Fading Waves" [3][4] Group 2: Upcoming Initiatives - The launch of the Oriental TV 4K ultra HD comprehensive channel is scheduled for September 28, focusing on documentary, variety shows, sports events, and high-end interviews to enhance the ultra HD program library [3][4] - Shanghai Broadcasting Television Station plans to implement an ultra HD optical network construction project to cover 8 million users in 2 to 3 years, supporting the popularization of ultra HD smart home applications [4] Group 3: Technological Innovations - The "Ultra HD Colorful Audiovisual Ecosystem Empowerment Plan" has been initiated to build a national talent training system for the ultra HD audiovisual industry, aiming to supply more versatile talents [6] - The ultra HD technology is expected to transform family entertainment and lifestyle, providing immersive experiences through high-definition displays and sound [9] Group 4: Content Creation Trends - The shift in content creation aesthetics from "blurred beauty" to "clear beauty" is noted, with ultra HD technology opening new possibilities for filmmakers and requiring higher standards for content quality [10][11] - The "Ultra HD Creation List" was released, featuring six works that showcase how ultra HD technology enhances detail, texture, and color vibrancy [11] Group 5: Future Perspectives - The application of ultra HD technology is not limited to film production but extends to various life scenarios, enhancing user experiences across different contexts [9] - Filmmakers express that ultra HD serves as a "magnifying glass" for authenticity, capturing intricate details and emotional nuances in performances [13]