中信红·云传承元宇宙空间
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中管金融机构创新实践 新华网、新华智云和中信集团联合打造党建元宇宙
Xin Hua Wang· 2025-08-12 06:14
Core Viewpoint - The launch of the "CITIC Red·Cloud Inheritance" metaverse space marks a significant innovation in digital party-building efforts within China's financial institutions, aiming to enhance the dissemination and inheritance of red culture through immersive experiences and advanced technologies [1][9]. Group 1: Metaverse Space Features - The "CITIC Red·Cloud Inheritance" metaverse space is built on the Xinhua News Agency's "Yuanmao" metaverse system, utilizing technologies such as virtual reality, AIGC, and blockchain to provide diverse application experiences [3][6]. - The metaverse consists of five distinctive exhibition areas, focusing on "learning education" and "interactive communication" as its main features, allowing employees to engage in immersive learning about red culture [5][6]. Group 2: Interactive and Educational Aspects - Employees can switch scenes and exhibition areas in the metaverse, experiencing and learning about red culture from a first-person perspective, including activities like offering flowers to a statue of Rong Yiren and learning about hybrid rice from Yuan Longping [5][6]. - The metaverse also includes digital collectibles such as party emblems and rice samples, which employees can receive as commemorative items after completing relevant cultural knowledge learning [6]. Group 3: Strategic Goals and Future Plans - The launch is seen as an innovative measure to promote excellent corporate culture, with plans to further enrich the metaverse's red resources and integrate them into the company's values and behavioral norms [10][12]. - Future initiatives include building offline red culture experience spaces to create a more comprehensive and multi-dimensional platform for party-building work [13].