Core Points - The Ministry of Agriculture and Rural Affairs is soliciting a unified name and logo for China's export agricultural products to enhance their international image and recognition [10][11][12] - The submission period for the branding competition is from July 8, 2025, to August 24, 2025, with specific requirements for the name and logo design [4][30] - Various awards and cash prizes are set for the competition, including a top prize of 30,000 yuan for the best logo [32][34] Submission Requirements - The brand name must include both Chinese and English, be easy to understand, and reflect "quality" [15][16] - The logo design should consist of a Chinese name, English name, and graphic design, with original fonts and a unified style [17][18] - Participants can submit 3-5 scenario application effect images to demonstrate adaptability and extensibility [20] Design Principles - The design should incorporate cultural integration, international adaptability, and extensibility for multi-language environments [22][24][26] - It should reflect Chinese agricultural culture and avoid sensitive elements in mainstream consumer markets [23][25] Target Participants - The competition is open to professional design institutions, independent designers, university design students, and design enthusiasts across the country [28] Award Structure - Awards include: - First Prize for logo (1 winner): 30,000 yuan and a certificate [32] - First Prize for name (1 winner): 10,000 yuan and a certificate [34] - Second and third prizes for both logo and name with varying amounts [35][38][39] Submission Process - Submissions must be original and not previously marketed, with specific file format requirements [50][40] - Participants must submit their entries via email by the deadline of August 24, 2025 [46][48]