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中国电视剧《山海情》
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李嘉珊:以视听服贸搭建“心联通”的桥梁
Huan Qiu Wang· 2025-12-04 23:05
Core Insights - The "Belt and Road" initiative has evolved from hard connectivity through infrastructure to soft connectivity through rules and standards, with a growing focus on people-to-people connections [1] - Audiovisual service trade is emerging as a vital medium for promoting cultural dialogue and mutual understanding, transcending language barriers and fostering emotional connections [1][2] - The global trade in cultural creative products and services is projected to exceed $1 trillion by 2024, with audiovisual services experiencing significant growth [1] Group 1: Audiovisual Trade and Cultural Exchange - Audiovisual service trade is not just about the circulation of cultural goods but also about sharing emotions and values, creating invisible bridges that connect hearts [1] - Successful audiovisual works, such as the Chinese drama "Mountain and Sea Love," have demonstrated the unique power of cultural exchange, resonating with audiences in different regions despite cultural differences [2] - The documentary "Belt and Road" showcases the potential of collaborative production, enhancing understanding through multi-perspective narratives from various countries [2] Group 2: Market Potential and Technological Transformation - The population of "Belt and Road" countries accounts for nearly two-thirds of the global population, with a high proportion of youth eager for diverse cultural content, representing a significant untapped market [3] - Digital technologies like 5G and artificial intelligence are transforming the production, dissemination, and consumption of audiovisual content, breaking channel monopolies and enhancing mutual recognition among nations [3] - Collaborative models are becoming increasingly diverse, ranging from copyright transactions to joint investments and talent exchanges, exemplified by co-productions like "Panda and Happy Ball" and "The Last Visa" [3] Group 3: Recommendations for Enhancing Cooperation - Strengthening policy coordination is essential, including simplifying co-production processes and establishing "green channels" for content exchange [4] - Building professional platforms to support film festivals and trade activities focused on the "Belt and Road" market can facilitate efficient resource matching [4] - Emphasizing talent development through exchange programs for young creators from "Belt and Road" countries will solidify the foundation for cooperation [4] - Embracing technological innovation by exploring immersive technologies like VR and AR in cultural storytelling can enhance communication [4] - Promoting equal exchange by introducing outstanding works from various countries while encouraging domestic audiovisual excellence to reach international audiences [4]