中国(海南)东坡文化旅游大会

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游海南,“当代徐霞客”邂逅“诗和远方”
Hai Nan Ri Bao· 2025-05-20 01:00
Core Viewpoint - Hainan is positioning itself as a premier tourist destination, leveraging its natural resources and cultural heritage to attract both domestic and international visitors, with a focus on enhancing the overall tourist experience and service quality [3][5][9]. Tourism Development - Hainan's tourism industry is one of its four pillar industries, and it is seen as a "golden business card" for the province [3][5]. - The province has a favorable climate for aviation, with over 300 days suitable for flight each year, making it a prime location for aerial tourism activities like skydiving [5][8]. - In 2024, Hainan is expected to receive 97.21 million tourists, a year-on-year increase of 8%, with total tourist spending surpassing 200 billion yuan, reaching 204.01 billion yuan, a 12.5% increase [8]. Diverse Tourist Experiences - Hainan is expanding its range of tourist activities, including low-altitude tourism options such as paragliding and skydiving, which have become increasingly popular among visitors [5][6]. - The province is promoting a blend of tourism with cultural performances, sports, and heritage, creating a rich tapestry of experiences for tourists [5][6]. Service Quality and Visitor Satisfaction - Hainan has implemented various initiatives to enhance visitor services, including a "reassuring travel" platform and luggage storage services, aimed at providing a seamless travel experience [6][8]. - The province has received positive feedback from returning visitors, indicating an improvement in the variety of attractions and services available [6]. Cultural Integration - Hainan is actively integrating cultural elements into its tourism offerings, with plans for over 2,000 exhibitions and educational activities in 2024, reflecting the growing influence of its cultural heritage [7][8]. - The province is focusing on deepening the connection between culture and tourism, showcasing local traditions and historical sites to enrich the visitor experience [7][9].