Core Viewpoint - The traditional marketing model of construction companies must evolve from a solitary approach to a collaborative ecosystem, leveraging digital transformation and resource integration to enhance efficiency and competitiveness [1][7]. Group 1: Strategic Development - Liu Kun joined China Communications Construction Company Southwest Engineering Co., Ltd. in 2020 and has since held key positions in strategic development, market business, and marketing, gaining a comprehensive view of project life cycles [3]. - In 2022, the company implemented a dual-driven strategy of "current exchange + financing construction projects," where Liu Kun led a cross-departmental team to optimize resource allocation, significantly reducing project signing cycles by 30% and achieving a partner satisfaction rate of 95% [3][4]. Group 2: Innovation in Marketing - Liu Kun identified the issue of "information silos" in traditional construction marketing, proposing a new ecosystem approach that includes horizontal cross-field alliances and vertical full-chain services [4]. - He developed the "Industry Resource Alliance Sharing System," integrating data from over 100 upstream and downstream enterprises, which improved project matching efficiency and success rates through intelligent algorithms [4]. Group 3: Internal Management Improvements - Liu Kun initiated the development of a "Cross-Departmental Bid Management Coordination System" and a "Pre-Bid Risk Assessment System," enhancing communication efficiency by 50% and reducing risk assessment time from 7 days to 2 days [5]. - These systems have become essential tools for standardized management, supporting the company's refined management practices [5]. Group 4: Industry Influence and Research - Liu Kun's influence extends beyond the company, as he led the preparation of the "Southwest Regional Market Research Report (2022)," which resulted in an 11.2% year-on-year increase in new contract amounts and a 32.6% rise in the proportion of new energy projects [6]. - In 2024, he completed a report analyzing new trends in the construction industry, recommending a strategic shift towards becoming a full lifecycle service provider, which has been recognized as a key focus for the company and the industry [6]. Group 5: Future Vision - Liu Kun emphasizes that the competitive edge of construction companies is shifting from traditional construction capabilities to ecosystem-building capabilities, actively promoting the integration of resource platforms with advanced technologies [7]. - The goal is to cover 200 quality enterprises nationwide within three years, showcasing the essential elements for transformation in the traditional industry: technical expertise, resource integration, and innovative spirit [7].