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“史上最长春节假期”催热旅游市场
Xin Lang Cai Jing· 2026-01-22 22:13
Group 1 - The travel market is heating up as the "longest Spring Festival holiday" approaches, with significant increases in travel bookings, particularly among university students, with flight reservations up over 20% year-on-year since January [1] - There is a notable surge in cross-border travel demand, with outbound travel service bookings increasing nearly 40% and inbound flight bookings growing over four times in the last two weeks [1] - The demand for quality travel experiences is rising, with high-star hotel bookings for the Spring Festival holiday increasing nearly 70% year-on-year, and family-oriented theme park hotel bookings rising by 94% [1] Group 2 - The two main trends for travel during the Spring Festival are seeking warmth and snow, leading to higher booking growth in southern coastal and northwestern destinations [2] - The flight radius for outbound travel has significantly expanded, with over 60% of the top twenty countries for bookings falling within an "eight-hour flight circle" or longer, with countries like Turkey, New Zealand, and Australia seeing over 100% growth [2] - There is a growing trend of foreigners traveling to China for the Spring Festival, with flight bookings from foreign visitors increasing over four times in the last two weeks, particularly favoring cities like Shanghai and Guangzhou [2]
春节假期,辽宁酒店预订量同比增长82%
Xin Lang Cai Jing· 2026-01-19 20:12
Group 1 - The core viewpoint of the article highlights a significant increase in travel demand for the upcoming Spring Festival, with hotel bookings in Liaoning up by 82% year-on-year and tour package bookings more than doubling [1][2] - The demand for quality travel experiences is rising, with high-star hotel bookings increasing by nearly 70% compared to last year, and theme park hotel bookings for family trips rising by 94% [1] - The peak travel period during the festival is expected to be on the third day of the New Year, with service bookings for that day up over 40% year-on-year [1] Group 2 - The two main travel trends for the Spring Festival are seeking warmth and snow, leading to a significant increase in bookings for southern coastal destinations and northeastern regions [2] - Foreign tourists are increasingly choosing to spend the Spring Festival in China, with flight bookings for the holiday rising over four times year-on-year in the last two weeks [2] - Popular source countries for inbound tourists include Thailand, South Korea, Malaysia, Vietnam, and Singapore, with cities like Shenyang being favored destinations [2]