Core Viewpoint - JD Health's launch of the "Zhiye Tang" orthopedic store in Tianjin represents a strategic move to address industry chaos and provide standardized, high-quality traditional Chinese orthopedic services to a broader audience [1][8] Group 1: Industry Context - The traditional orthopedic industry faces issues such as low service standardization, varying skill levels among practitioners, and questionable qualifications of some institutions, leading to consumer trust crises [2][5] - Many non-professional institutions use aggressive techniques that can increase pain and pose safety risks, while some establishments misrepresent their services as healthcare without proper licenses [5][10] Group 2: Company Strategy - JD Health aims to reshape the orthopedic market by offering professional, safe, and qualified services, with the Tianjin store being a significant step in its "Internet + Healthcare" strategy [1][8] - The store employs the unique "Natural Linkage Orthopedic Method," which emphasizes patient participation and safety, differentiating it from traditional methods that may carry higher risks [3][4] Group 3: Service Offerings - The "Zhiye Tang" store provides a range of services tailored to different demographics, including youth posture correction, postpartum pain relief for mothers, and muscle stretching for athletes [6][7] - The store also offers free spinal assessments for children under 12 to address potential issues early, reflecting a commitment to community health [7] Group 4: Future Outlook - JD Health plans to expand the "Zhiye Tang" brand to other cities, including Beijing, Shanxi, and Shanghai, as part of its broader strategy to enhance its presence in the healthcare sector [8][10] - The company aims to build a collaborative ecosystem that connects qualified professionals with patients, addressing the shortage of specialized talent in the industry [10]