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山西乡宁“空心月饼”进化记:从“一块饼”孵化出“产业链”
Zhong Guo Xin Wen Wang· 2025-09-16 13:24
Core Viewpoint - The article highlights the evolution of the "hollow mooncake" from a local delicacy to a burgeoning industry in Xiangning, Shanxi, with initiatives to create a comprehensive industrial chain around it [1][2]. Group 1: Industry Development - The first "Hollow Mooncake Competition" was held in Xiangning, aiming to attract more people to inherit traditional skills and promote the "Xiangning Hollow Mooncake" as a regional public brand [2][5]. - The local government plans to develop a "Mooncake Town" to integrate primary, secondary, and tertiary industries, enhancing standardized production and brand operation [2][6]. - The competition will showcase the entire process of mooncake making, judged by a panel of culinary experts based on taste, appearance, and technique [3][5]. Group 2: Cultural Heritage and Economic Impact - The Xiangning hollow mooncake is recognized as a city-level intangible cultural heritage, with a history of over 500 years and awarded the title of "Chinese Famous Snack" in 2001 [1][2]. - The initiative aims to transform the local economy by establishing the hollow mooncake as a new economic symbol for the county, linking it with tourism and cultural experiences [2][6]. - The development of a mooncake industry park and logistics area is planned to attract upstream and downstream enterprises, enhancing the overall value chain [6].