Core Viewpoint - The integration of sports and culture in Nanjing during July has created a vibrant atmosphere, with the "Soochow Super League" football match and the "Cultural Exhibition" attracting significant crowds and enhancing local tourism and economic activity [1][4]. Group 1: Sports Event Impact - The "Soochow Super League" match on July 5 drew over 60,000 fans, creating a lively environment in Nanjing [1]. - The football event has led to an increase in hotel occupancy rates and boosted sales for local businesses, transforming a one-day visit into an overnight stay for many tourists [4]. Group 2: Cultural Exhibition Engagement - The "Cultural Exhibition" attracted a diverse audience, including families and young people, who were excited to see historical artifacts like the "Little Pink Furnace" [2][3]. - The exhibition featured advanced technology such as VR and 3D displays, allowing visitors to engage with the artifacts in a more interactive manner [3]. Group 3: Economic and Tourism Benefits - The combination of the football match and cultural exhibition has resulted in a significant increase in foot traffic to local attractions and businesses, enhancing the overall economic impact on the city [4]. - The summer activities, including extended museum hours and various cultural events, are expected to draw even more visitors, further contributing to the local economy [4].