Core Viewpoint - The company is actively engaging with the younger consumer demographic by creating a new two-dimensional trendy toy IP called "Homie," which serves as a communication bridge with the new consumer main force, thereby enhancing brand promotion [1] Group 1 - The company is focusing on the younger consumer group [1] - The creation of the "Homie" IP is aimed at building connections with new consumer demographics [1] - The initiative is part of the company's strategy to boost brand awareness [1]