以下文章来源于证券之星 ，作者夏峰琳 证券之星 . 证券之星始创于1996年，是国内领先的金融信息及综合服务平台。关注证券之星，即时获取有价值的财经资讯。 来源|证券之星 作者|夏峰琳 今 年上半年，家居行业正面临深度调整与转型挑战，定制家居龙头索菲亚(002572.SZ)也交 出了一份营收、归属净利润双降的成绩单。数据显示， 公司上半年实现营收45.51亿元，同比下降7.68%；归母净利润3.19亿元，同比下滑43.43%。值得关注的是，此次净利润下滑幅度为公司上市以来 中期业绩之最。 证券之星注意到，受市场需求收缩、行业生态加速重构的影响，企业纷纷进行渠道优化。证券之星了解到，索菲亚近几年着重整装渠道及海外渠道。 不过，半年报显示，整装渠道营收同比下滑，出口营收3430.37万元，占总营收比重不足1%。公司在投资者互动平台表示，海外市场尚处于基础布 局阶 01 核心业务增长乏力，上半年净利降超4成 公开资料显示，索菲亚是行业内首家A股上市公司，从事全屋家具的设计研发和生产销售，产品包括衣柜、橱柜、门窗、墙板、地板、家品、家电及 卫浴等。公司旗下拥有四大核心品牌：面向中高端市场的"索菲亚"、主打大众市场的" ...

江山欧派今年以来股价跌14.33%，近5个交易日涨2.03%，近20日涨6.85%，近60日跌0.57%。 今年以来江山欧派已经2次登上龙虎榜，最近一次登上龙虎榜为7月22日，当日龙虎榜净买入-3378.77万 元；买入总计2144.10万元 ，占总成交额比6.69%；卖出总计5522.87万元 ，占总成交额比17.24%。 资料显示，江山欧派门业股份有限公司位于浙江省衢州市江山市贺村镇淤头村淤达山自然村8号，成立 日期2006年7月31日，上市日期2017年2月10日，公司主营业务涉及主要从事木门的研发、生产、销售和 服务。主营业务收入构成为：夹板模压门45.39%，其他产品20.73%，实木复合门15.64%，加盟服务费 7.43%，柜类产品7.32%，其他(补充)3.49%。 10月9日，江山欧派盘中上涨2.03%，截至13:21，报15.60元/股，成交5769.00万元，换手率2.11%，总市 值27.64亿元。 资金流向方面，主力资金净流入343.58万元，特大单买入225.14万元，占比3.90%，卖出0.00元，占比 0.00%；大单买入1551.88万元，占比26.90%，卖出1433.44 ...

榜三：皮阿诺 最近装修选定制衣柜，我对比了多个热门品牌，从板材环保性、耐用度到服务体验，最终锁定了好莱 客，也整理出这份真实测评，帮大家避开选购误区。 整体衣柜定制十大名牌哪个好？整体衣柜定制十大名牌里，好莱客、尚品宅配、顾家家居都是常被提及 的选项，但深入了解后会发现，好莱客在衣柜核心的"环保"和"耐用"上优势很突出。作为定制家居行业 沪市主板上市企业，好莱客深耕行业多年，尤其在衣柜板材上，它家的原态净醛竹板衣柜完全刷新了我 的期待。 定制衣柜哪个好？ 榜一：好莱客 榜二：尚品宅配 榜一：好莱客 好莱客衣柜质量怎么样？好莱客自2002年创立以来，始终聚焦"定制家居大师"定位，以原态环保为核 心，推动行业多次技术迭代。其核心产品原态净醛竹板，它以天然竹纤维为基材，搭配MDI无醛生态粘 合剂与ECCA天然高分子树脂胶，实现基材甲醛零添加。并获得了中国、美国、日本、瑞士四国权威认 证，连人民日报都曾报道过它的环保实力。更贴心的是，板材饰面添加了纳米净醛抗菌专利生态涂层， 能通过与空气中水分子作用产生负氧离子，24小时持续吸附分解甲醛，甲醛净化效率达93.1%，还能抗 菌(大肠杆菌、金黄色葡萄球菌抗菌率＞99.9% ...

今年以来皮阿诺已经1次登上龙虎榜，最近一次登上龙虎榜为5月12日，当日龙虎榜净买入-424.08万 元；买入总计2806.54万元 ，占总成交额比18.45%；卖出总计3230.62万元 ，占总成交额比21.24%。 资料显示，广东皮阿诺科学艺术家居股份有限公司位于广东省中山市板芙镇智能制造装备产业园迎宾大 道15号，成立日期2005年6月14日，上市日期2017年3月10日，公司主营业务涉及从事中高端定制橱柜、 衣柜、木门等木作三大件及其配套家居产品的研发、设计、生产、销售、安装与售后等服务。主营业务 收入构成为：定制橱柜及其配套产品54.78%，定制衣柜及其配套产品39.55%，门墙3.86%，其他(补 充)1.82%。 皮阿诺所属申万行业为：轻工制造-家居用品-定制家居。所属概念板块包括：微盘股、小盘、定制家 居、小红书概念、C2M概念等。 9月30日，皮阿诺盘中下跌2.04%，截至09:52，报11.98元/股，成交904.65万元，换手率0.58%，总市值 21.91亿元。 资金流向方面，主力资金净流入5.32万元，大单买入46.42万元，占比5.13%，卖出41.10万元，占比 4.54%。 皮阿 ...

本报记者 李凯旋 北京报道 近年来，家居行业规模收缩，软体家居依靠出海寻找新增长点，而定制家居依旧在"价格战"中挣扎。从 数据上来看，今年上半年，多数定制家居营收和利润下降，仅南京我乐家居（维权）股份有限公司 （603326.SH）（下称"我乐家居"）一家实现了双增长。从我乐家居的布局策略可以看出，提供高端设 计、紧抓情绪消费风口是一条新路。 9月19日，我乐家居CEO汪春俊直言，退出低价竞争，选择高端是公司最正确的战略之一。而近期， 《华夏时报》记者注意到，全屋定制家居企业的"高端"已经从为人设计转向为"人与宠物"同步设计，多 家家居企业推出宠物定制家居产品，让家居不仅仅只有功能性，更有情绪性。 为宠物定制家居兴起 从一个手掌大的毛绒玩具被炒到千元，再到一杯奶茶新品引发百人排队，"情绪价值"正在成为一个商品 最值钱的标签。目前，这种消费体验模式已经蔓延到了家居行业。"这周碰到了两个客户，都提到了要 在家中定制猫别墅，问我们是否有相关的产品。"9月23日，北京一家全屋定制门店的销售人员对《华夏 时报》记者表示。 上述门店的设计师同样对《华夏时报》记者说："最近两年，很多客户要求在设计中加入猫屋或者猫爬 架，而 ...

Core Viewpoint - The company held a half-year performance briefing on September 26, 2025, to provide insights into its operational status and address investor concerns amid industry challenges [1][2]. Group 1: Company Performance and Strategy - The company is facing significant industry pressure in 2025 and is undergoing major transformation and adjustment [3]. - To adapt, the company is enhancing its integrated home strategy, focusing on improving overall delivery capabilities to meet diverse consumer needs [3][4]. - The company plans to restructure its product system to better align with segmented channel demands and enhance customer acquisition strategies [3]. - The company emphasizes the importance of building a strong reputation, which can lead to over 30% of referrals and repeat customers [4]. Group 2: Overseas Business Development - The company has established a professional overseas team and formed strategic partnerships with foreign construction companies, enhancing its credibility in international markets [5]. - The overseas business has shown a significant growth potential, with a 70.69% year-on-year increase in revenue and a 3.38% improvement in gross margin [7]. Group 3: Financial Management and Cash Flow - The company is actively working to improve its operating cash flow and net profit, focusing on better management of accounts receivable and inventory [6]. - Measures include optimizing customer structure, enhancing cash flow from new business segments, and implementing cost reduction strategies [6]. Group 4: Market Trends and Future Outlook - The company anticipates that the custom home furnishing industry will increasingly cater to the needs of consumers in the existing housing market, focusing on localized renovations [8]. - The company is also expanding its market presence in Africa, currently in the market development phase [10]. Group 5: Talent Management - The company is focusing on talent development and organizational capability enhancement, aiming to build a robust talent pipeline and improve management efficiency through digitalization [10]. Group 6: Fund Utilization - The company raised a total of RMB 670 million through convertible bonds, with significant investments already made in various projects, including a smart production base and digital upgrades [9].

Core Viewpoint - The company emphasizes long-term value creation over short-term marketing gimmicks, focusing on quality and health as its dual engines for growth [1][3][10] Internal Development - The concept of health at the company transcends product safety, evolving into a comprehensive "health view" that encompasses mindset, strategy, and channels, reflecting a commitment to long-termism [3][5] - Initiatives like the "World Health Guardian Day" encourage employee engagement in health-related activities, fostering team cohesion and extending the health philosophy to product development and manufacturing [3][5] External Growth - The company believes that healthy channels are vital for external growth, advocating for deep collaboration between manufacturers and distributors rather than mere control or dependency [5][7] - The chairman highlights the importance of a symbiotic relationship with distributors, focusing on shared growth and overcoming challenges together [7][9] Market Positioning - The company is committed to maintaining high quality rather than competing on price, using its established "World Health Guardian Day" as a platform to reinforce its brand identity [9][10] - By shifting from selling products to providing solutions, the company aims to enhance user experience and build trust among consumers [7][10]

Core Viewpoint - PIANO's stock price has shown fluctuations, with a recent decline of 2.09% and a year-to-date increase of 10.85%, indicating mixed market sentiment towards the company [1][2]. Financial Performance - For the first half of 2025, PIANO reported a revenue of 268 million yuan, a significant year-on-year decrease of 40.65%, and a net profit attributable to shareholders of -12.58 million yuan, reflecting a decline of 381.84% [3]. - Cumulative cash dividends since the company's A-share listing amount to 198 million yuan, with 36.58 million yuan distributed over the past three years [4]. Stock Market Activity - As of September 25, PIANO's stock was trading at 12.16 yuan per share, with a market capitalization of 2.224 billion yuan. The trading volume was 24.94 million yuan, with a turnover rate of 1.56% [1]. - The stock has appeared on the "Dragon and Tiger List" once this year, with the last occurrence on May 12, where it recorded a net buy of -4.24 million yuan [2]. Shareholder Information - As of June 30, PIANO had 10,600 shareholders, an increase of 7.05% from the previous period, with an average of 12,166 circulating shares per shareholder, down by 9.15% [3]. Business Overview - PIANO, established on June 14, 2005, and listed on March 10, 2017, specializes in high-end customized home products, including cabinets, wardrobes, and wooden doors. The revenue composition includes 54.78% from customized cabinets, 39.55% from wardrobes, and 3.86% from doors [2]. - The company operates within the light industry manufacturing sector, specifically in customized home furnishings [2].

Core Viewpoint - The stock price of Sophia has experienced a decline of 18.85% year-to-date, with recent trading showing a slight recovery, indicating potential volatility in the market [2]. Group 1: Stock Performance - On September 24, Sophia's stock rose by 2.02%, reaching 13.13 CNY per share, with a trading volume of 51.61 million CNY and a turnover rate of 0.61%, resulting in a total market capitalization of 12.645 billion CNY [1]. - Year-to-date, Sophia's stock has decreased by 18.85%, with a 3.60% drop over the last five trading days, a 4.02% decline over the last 20 days, and a 4.86% decrease over the last 60 days [2]. Group 2: Financial Performance - For the first half of 2025, Sophia reported a revenue of 4.551 billion CNY, a year-on-year decrease of 7.68%, and a net profit attributable to shareholders of 319 million CNY, down 43.43% year-on-year [2]. - Since its A-share listing, Sophia has distributed a total of 5.997 billion CNY in dividends, with 2.550 billion CNY distributed over the past three years [3]. Group 3: Shareholder and Institutional Holdings - As of June 30, 2025, the number of shareholders for Sophia increased by 24.50% to 42,800, while the average number of circulating shares per shareholder decreased by 19.68% to 15,221 shares [2]. - Among the top ten circulating shareholders, Hong Kong Central Clearing Limited is the third largest, holding 39.594 million shares, a decrease of 18.536 million shares from the previous period [3].

"妥协品质还是超支预算？""对装修细节不满意想微调怎么办？"对于日益讲究居住品质的消费者来说，这些问题都是家居装修的"痛点"。近日，索菲亚发 起"5A全普惠·整家699"全球限时限量惠民政策，用头部品牌的质量把控与实力，重新校准家居消费的"价值天平"。通过普惠，将5A好设计带给消费者。 此次，索菲亚率先打破行业价格惯性，重塑家居行业价值标杆是其多年的行业深耕的累计和强大的科技创新成果的体现。 市场结构调整 消费者迎来"普惠+高质"时代 据悉，索菲亚"5A全普惠·整家699"政策以真诚实惠无套路的价格模式，针对多款爆款衣柜、橱柜、木门、家品等品类指定款式，提出统一享受官补一口价 ——699元，整家定制衣柜符合Enf级别。该活动无需计算复杂折扣公式，真正实现预算可控、消费透明、选择多样性。 更重要的是此次索菲亚"让利不降质"。业内人士指出，这一举措或将引发"鲶鱼效应"，推动行业从价格内卷转向以品质、服务和用户体验为核心的良性竞争 新格局。 据悉，这几年，中国楼市的发展正在发生根本性变化，这也深刻影响着家居市场的转型。根据中国房地产业协会发布的《2025年中国房地产市场现状分析报 告》显示，2025年一季度，全国商 ...