Group 1 - The first Pudong Chinese New Year Festival will take place from January 31 to February 9, showcasing a blend of traditional culture and modern urban style in Lujiazui [1] - The event will feature five themed experience areas: "New Year Street," "New Year Gifts," "New Year Fun Workshop," "New Year Live," and "New Year Scenery Check-in," aiming to create a cultural brand for the Chinese New Year in Pudong [1][3] - Over 100 specialty brands from various provinces, including Guangdong, Zhejiang, Jiangsu, Hubei, Yunnan, and Shandong, will participate, offering a diverse culinary experience [3] Group 2 - The festival will include traditional performances, intangible cultural heritage markets, food tastings, and creative cultural products, merging traditional customs with urban flair [3] - Visitors can engage in hands-on experiences such as making rice cakes and sugar paintings, as well as participate in classic folk games like riddle guessing and money-eye challenges [3] - The event will also feature a special area for immersive experiences, allowing attendees to dress in traditional attire and take photos against the backdrop of Lujiazui's skyline [3] Group 3 - The festival will highlight local Shanghai flavors, including dishes from various local vendors, bringing back nostalgic tastes unique to the city [4] - Special activities will be organized for Bilibili members, including exclusive giveaways and interactive challenges [4][5] - The event aims to create a vibrant atmosphere that celebrates both national and local traditions, enhancing the cultural experience of the Chinese New Year [4]