Core Insights - The third "Village BA" basketball tournament in Yun'an District, Guangdong, concluded with a total of 260 matches over 43 days, engaging 91 teams and 1,415 players, attracting over 20 million online and offline viewers [2][4] Group 1: Event Overview - The final match saw the team from Dongquan Village win against the team from Xian Village with a score of 75:66, securing the championship title [3] - The event spanned across 7 towns and 114 villages, showcasing grassroots sports and community involvement [2] Group 2: Economic Impact - The tournament contributed to a significant increase in local agricultural product sales, with total sales reaching 28.8 million yuan from January to July, marking a year-on-year growth of approximately 34% [2] - Local enterprises sponsored the event, enhancing brand visibility while providing practical prizes to participants [4] Group 3: Community Engagement - Over 3 years, more than 3,600 local athletes participated, and initiatives like free summer basketball classes were organized to engage youth [2] - The event has led to the establishment of a local sports facility manufacturing company, filling a gap in the local market and boosting employment [4] Group 4: Tourism and Night Economy - The tournament promoted local tourism, with a 90.37% increase in visitors and a 112.96% rise in tourism revenue in 2025 [4] - The "event + night market" model enhanced the local economy, attracting crowds to food stalls and cultural experiences around the tournament venue [4] Group 5: Product Promotion - The tournament featured local specialties as prizes, helping to elevate the profile of products like Yun'an beef and other regional delicacies [5]