Core Viewpoint - DJI is set to launch its first vacuum robot named "ROMO" on August 6, 2023, marking its entry into the smart home appliance market, which is seen as a strategic move to leverage its existing technological capabilities in a new consumer segment [1][3]. Group 1: Product Launch - DJI's vacuum robot, "ROMO," will be officially released on August 6, 2023, with the slogan "Powerful Dust Removal" [1]. - The development of the vacuum robot began in 2020 under the project "Ground Space Intelligent Explorer," indicating a long-term investment in this product category [1]. Group 2: Strategic Rationale - Analysts suggest that while DJI has established a leading position in the drone market, drones are specialized products and do not reach the mass consumer market like vacuum robots can [3]. - The vacuum robot represents an opportunity for DJI to apply its expertise in visual perception, obstacle avoidance, path planning, and SLAM algorithms to a broader audience [3]. - The global vacuum robot market is projected to ship approximately 20.6 million units in 2024, with an annual growth rate exceeding 11%, while the penetration rate in China is only 5%-6%, indicating significant growth potential [3]. Group 3: Competitive Landscape - DJI will face direct competition from its "brother company," Yunji Intelligent, which focuses on integrated cleaning robots and has a strong market presence [4]. - Yunji Intelligent, backed by DJI's founder's mentor, has already served over 2 million households globally and has maintained the top single product position for five consecutive years [4].