Core Insights - The analysis company Adobe predicts that during the 96-hour Amazon Prime Day event, online retail sales in the U.S. are expected to surge to $23.8 billion [1] - Sales from July 8 to 11 are projected to increase by 28.4% compared to the same period last year [1] Summary by Category - **Sales Forecast** - U.S. online retail sales during Amazon Prime Day are anticipated to reach $23.8 billion [1] - This represents a significant year-over-year growth of 28.4% [1] - **Event Duration** - The Prime Day event will last for 96 hours, from July 8 to July 11 [1]