Core Viewpoint - The case regarding Tuhu's lawsuit against JD's "Zhenhu Price" has seen new developments, with JD ceasing the use of the term and launching a significant subsidy campaign [1][4][5]. Group 1: Legal Developments - JD's car service has stopped using the term "Zhenhu Price" following a lawsuit from Tuhu, which claimed unfair competition [1][3]. - The Shanghai Intellectual Property Court ruled that JD's actions related to the "Zhenhu Price" constituted unfair competition [3][4]. Group 2: Marketing and Promotions - JD announced a 5 billion yuan subsidy campaign, offering substantial discounts on services such as tire purchases and maintenance [1][4]. - The promotional activities include a "365 Wuyou Purchase" service and a naming contest for a new marketing term, with participants eligible for prizes [1][5]. - Discounts include 250 yuan off for every 500 yuan spent on tires and 200 yuan off for maintenance services over 399 yuan, with offers valid for up to a year [4]. Group 3: Industry Context - The "Zhenhu Price" initiative was launched in September 2023, aimed at addressing issues in the automotive aftermarket, such as price transparency and service standards [5]. - Following the introduction of "Zhenhu Price," Tuhu quickly responded with its own promotional activities, indicating competitive pressure in the market [4].