Group 1 - JD's "Heart-Pounding Shopping Season" will run from May 13 to May 28, followed by the official start of the "618" event on May 31 at 20:00 [1][2] - During the "618" period, JD will implement a four-phase strategy: "Opening Red, Special Period, Peak Period, and Return Period" [1] - The "618" event will adopt a "no registration" mechanism for merchants, automatically selecting eligible products to match traffic and search recommendations [1] Group 2 - JD plans to focus on content ecology (short videos and live streaming) and advertising during the "618" event, providing multiple subsidies and traffic incentives to help merchants achieve explosive sales growth [4] - The "JD Creation Double Hundred Plan" launched in March will invest over 10 billion in traffic and 2 billion in cash by 2025 to support merchants in achieving rapid sales growth through live streaming and short videos [4] - During the "618" period, JD Live will invest millions in cash incentives and traffic vouchers to support new merchants participating in live streaming activities [5] Group 3 - JD has introduced a "200 billion export-to-domestic sales support plan" for foreign trade merchants, committing to procure no less than 200 billion in export-to-domestic products over the next year [5] - Within a month of launching the support plan, over 10,000 companies have entered substantial procurement negotiations with JD [5]