Core Viewpoint - The "Jingxi Fudi Mentougou" cultural brand is being promoted at the service trade fair, highlighting the region's cultural, commercial, and tourism resources to attract visitors to Mentougou [1][6]. Group 1: Cultural Promotion - The Mentougou main exhibition area features traditional architecture and cultural displays, including the "Jingxi Fudi Mentougou" branding, which showcases the area's historical and cultural significance [3]. - Interactive zones with smart terminals provide visitors with comprehensive travel guides, covering local attractions, accommodations, and cultural experiences [4]. Group 2: Heritage and Community Engagement - Non-material cultural heritage is a key component of the "Jingxi Fudi Mentougou" brand, with live demonstrations by heritage practitioners, including paper-cutting and calligraphy [4]. - The initiative aims to create an engaging cultural space that allows visitors to experience and take home elements of local culture [6]. Group 3: Future Development - Mentougou district plans to deepen the integration of culture and tourism, promoting collaborative development across various sectors such as agriculture, forestry, commerce, sports, and education [6].